Another quarrel between the Montague and Capulet families Essay Example For Students

Another fight between the Montague and Capulet families Essay An unpleasant fight apparently makes one more squabble between the Montague and Capulet families in Shakespeares scandalous opening to the play Romeo and Juliet yet through this savagery two youthful, star-crossed sweethearts meet to begin a caring excursion which in the end prompts their shocking destruction while encountering the conspicuous subjects of the play: Tragedy, loathe, passing and vengeance. Preceding Act 3 scene 1, Juliet furtively weds Romeo by the assistance of Friar Lawrence, as he needs to end the fight between the two families. Since Romeo is presently Tybalts cousin, the fight won't proceed however as Romeo murders Tybalt, you see that his tranquility is gone and his rage is at long last appeared. As opposed to this before the finish of Act 2, the crowd are left in a condition of joy as the state of mind of affection fills the air. Shakespeares utilization of marriage is adequately applied here as in other Shakespeare plays marriage is consistently the completion yet in this noteworthy play, he utilized marriage in Romeo and Juliet showing that something negative is going to happen. Toward the beginning of Act 3, The day is hot. Shakespeare utilized the climate as an image of the characters state of mind from multiple points of view by making Mercutio look searing just as on the off chance that he were hot tempered. This will influence crowd since they will need to realize what will occur by the assistance of the climate. The two characters in front of an audience are both distinctive in characters. Mercutio is the forceful sort while Benvolio is individual who doesnt like to battle I ask thee, great Mercutio, lets resign Their discussion could make strain since he Benvolio fears meeting the Capulets as a result of a battle. Tybalt effectively ruins this discussion. This character is wrathful; he needs to battle with Romeo for entering their gathering, malevolent and an instigator By my head hear comes the Capulets This character is here to dole out a retribution with Romeo for being at their gathering. Tybalts appearance adds pressure to the scene in light of the fact that the crowd know something horrendous will occur. The discussion that discloses to us a quarrel is over to happen is second Mercutio and Tybalt begin talking make it a word and a blow The crowd will discover this scene energizing to watch, as both Mercutio and Tybalt are 2 unstable similarly coordinated furious men. This makes dangerous emotional activity. Benvolio cautions the crowd of the genuine outcomes if Mercutio and Tybalt battle in broad daylight by helping them to remember the Princes danger, which was that in the event that they had another fight they would pass on. We talk here in the open frequent of men: Either pull back unto some private spot, Or on the other hand reason briskly of your complaints, Or, more than likely withdraw; here everyone's eyes look on us. At the point when Romeo enters, further strain is mounted, as he is the person who Tybalt needs to squabble with. Preceding the scene, Romeo had hitched Juliet. From marriage, he is probably going to be feeling cheerful and furthermore feeling cherishing. Line 65 is an electric second in the play. As Romeo is presently hitched to Juliet, Romeo is attempting to make harmony with Tybalt, who is currently his brother, despite the fact that Tybalt has profoundly offended him with the word reprobate. Thus, great Capulet, which name I delicate As beyond a reasonable doubt as my own, be fulfilled. This was piece of information that was given to Tybalt about their marriage. Sensational incongruity makes the scene energizing for the crowd since they know something that Tybalt doesnt know. .u471f8e9ac44abb48adab631efbb8be19 , .u471f8e9ac44abb48adab631efbb8be19 .postImageUrl , .u471f8e9ac44abb48adab631efbb8be19 .focused content zone { min-tallness: 80px; position: relative; } .u471f8e9ac44abb48adab631efbb8be19 , .u471f8e9ac44abb48adab631efbb8be19:hover , .u471f8e9ac44abb48adab631efbb8be19:visited , .u471f8e9ac44abb48adab631efbb8be19:active { border:0!important; } .u471f8e9ac44abb48adab631efbb8be19 .clearfix:after { content: ; show: table; clear: both; } .u471f8e9ac44abb48adab631efbb8be19 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; progress: obscurity 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u471f8e9ac44abb48adab631efbb8be19:active , .u471f8e9ac44abb48adab631efbb8be19:hover { mistiness: 1; progress: haziness 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .u471f8e9ac44abb48adab631efbb8be19 .focused content zone { width: 100%; position: relative; } .u471f8e9ac44abb48adab631efbb8be19 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content design: underline; } .u471f8e9ac44abb48adab631efbb8be19 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u471f8e9ac44abb48adab631efbb8be19 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-fringe range: 3px; content adjust: focus; content beautification: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u471f8e9ac44abb48adab631efbb8be19:hover .ctaButton { foundation shading: #34495E!important; } .u471f8e9ac 44abb48adab631efbb8be19 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u471f8e9ac44abb48adab631efbb8be19-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u471f8e9ac44abb48adab631efbb8be19:after { content: ; show: square; clear: both; } READ: Reason, discernment, feeling and language are largely methods of knowing EssayMercutios biting the dust is sensational on the grounds that he was executed under the hand of Romeo. The words, which show that his injury was lethal, are You will discover me a grave man. Romeo responds to Mercutios passing in a side we have never found in him. The battle among Tybalt and Romeo is energizing for the crowd in light of the fact that an individual who doesnt like battling goes to battle his cousin. The crowd sides with Romeo on this battle as they can feel his displeasure towards Tybalt. At the point when Romeo at long last executes Tybalt the blissful occasion is immediately transformed into distress as Romeo understands that he has endangered his future with Juliet. Romeos line, I am fortunes fool was the go to distress as he understood that he has executed a Capulet, a cousin of his. During this scene there were blended feelings that occurred. Toward the beginning of the scene when Romeo met with Tybalt, there was love for Tybalt by Romeo while Tybalt had no regret for Romeo however just to battle with him. Be that as it may, when Mercutio kicked the bucket under Romeos arm, he followed Tybalt in rage. Act 3 Scene 1 was a basic scene to R+J as without this scene there would be no catastrophe to seek after. This realizes the distinctions of the two families and the manner in which they felt in the wake of encountering the passing of their brother and furthermore the Capulets experience through the demise of their own one of a kind cousin Tybalt. In the wake of demonstrating that contention can prompt destiny one of Shakespeares topics he likewise shows the factor it could change the turning of a play.

Bleak House Commentary Essay Example for Free

Disheartening House Commentary Essay Coming up next is an examination of an entry from Charles Dickens tale, Bleak House, in which a depressing and inauspicious climate is passed on. The principal thing that is referenced by the storyteller in the main section of the entry is mud, and this has a critical influence in the delineation of a soiled, messy condition. The starting line, As much mud in the streetsand it would not be magnificent to meet a Megalosaurus, forty feet in length or somewhere in the vicinity, waddling like a gigantic reptile up Holborn Hill utilizes exaggeration to propose that the avenues are sloppy to the point that its practically like the start of the world, and it wouldnt be weird to see a dinosaur wandering around hence. Likewise, the line Dogs, undistinguishable in soil. Ponies, barely better; sprinkled to their very signals is a distortion of how the avenues are grimy to the point that one can't tell the distinctive between the mud and the canines, and even ponies are up to their eyes in it. This shows us exactly how much mud and grime there is, and how filthy everything is. Another angle in this section is the horridness and the somber condition. This is communicated in the line Foot-travelers, jarring one anothers umbrellas, in a general contamination of testiness, and losing their solid footing at city intersections, where a huge number of other foot travelers have been slipping and sliding since the day broke (if this day at any point broke), adding new stores to the outside endless supply of mud Right off the bat, the line shaking one anothers umbrellas recommends that the spot is so stuffed and awkward that individuals are for the most part finding one another, and that their testiness is spread like a sickness each opportunity they come into contact, and it blends in us a feeling of claustrophobia in light of the fact that the individuals are totally pressed together. This adds to the suggestion that its a hopeless and horrendous spot to be. Likewise, the way that the foot-travelers are utilizing umbrellas proposes that it is or has been coming down, reinforcing the general sentiment of anguish. Besides, the way that the piece of the line slipping and sliding since the day broke (if this day at any point broke) is written in bracket recommends the snide voice of the storyteller, that he is taunting the foot-travelers bad mood and mockingly remarking on the cold and discouraging climate, and this thus strengthens very actuality. The utilization of sibilance in slipping and sliding further expands the impact of the troubling condition. The accompanying line, Smoke dropping down from fireplace pots, making a delicate dark sprinkle with pieces of residue in it as large as full-developed snowflakes gone into grieving, one may envision, for the demise of the sun is exceptionally compelling in communicating how unsavory the spot is. The way that the smoke is dropping down, rather than floating upwards as it typically does, suggests that the climate is severe to the point that even smoke cannot get away and is being pushed down. Likewise, there is an exemplification of the sediment and day off, they have gone into grieving for the passing of the sun. This could be a ramifications that the spot is so desolate and dirtied that you can no longer observe the sun, and that is the reason it has kicked the bucket, and is likewise why everything is dark. This viably strengthens the sentiment of sadness and inauspiciousness that is hanging over the city, and the somberness of nature. The second section of this entry focuses for the most part on haze and how it has been represented into a shadowy evil presence from which there will never be a way out. The main line of the subsequent passage starts with Fog all over the place, and this by itself is an extremely sudden, forceful proclamation that causes us to feel, by and by, marginally claustrophobic, as if there is haze squeezing in surrounding us and that there will never be a way out from it. In this manner, the lines Fog in the eyes and throats of old Greenwich retired people, wheezing by the firesides, and Fog savagely squeezing the toes and fingers of his shuddering little prentice kid on deck are instances of how the mist is embodied, and made to appear to be evil, ubiquitous, similar to an oppressor that enjoys assaulting frail, helpless individuals like old Greenwich beneficiaries and the shuddering little prentice kid. Another exceptionally adequate line is Chance individuals on the extensions peeping over the parapets into an under sky of haze, with haze surrounding them, as though they were up in an inflatable, and hanging in the hazy mists. The utilization of the action word peeping is fascinating in light of the fact that it implies the individuals are looking rapidly or furtively over the extensions, and it makes a feeling of anxiety and fear, just as the individuals are terrified of the mist, in this manner causing the haze to appear to be all the all the more undermining. What's more, the utilization of parapets may not be only a reference to the sides of the extension, as it likewise makes us consider strongholds, thus individuals peeping over parapets causes it to appear just as they are under attack or enduring an onslaught from a multitude of mist, which returns to the inference that the haze assaults powerless or defenseless individuals. Besides, the last piece of the line, as though they were up in an inflatable, and hanging in the foggy mists passes on a feeling of weakness, since when youre in an inflatable you have restricted control, and this has been utilized as an allegory to propose how the individuals have no power over the haze and that they are caught by it. Indeed, this makes the sentiment of claustrophobia and causes it to appear to be overpowering as there is so much haze and theres no chance to get out. The structure of these this section is extremely fascinating to note. The main passage is practically conversational, just as the storyteller is depicting to us the numerous occasions of the day, while the subsequent section unexpectedly changes to increasingly serious, grave account of the haze, and this influences us and causes us to feel uncomfortable of the haze. This is likewise incompletely on the grounds that the entry is written in the present, thus it includes us, causes us to feel as though we are there in the horrid condition. Moreover, the stretched linguistic structure of the sentences reflects the long, hopeless day and the endless mist, and this escalates the desolate inclination we get from it. Taking everything into account, this entry from Bleak House utilizes a wide range of strategies, for example, embodiment, overstatement and manner of speaking to viably communicate the filthy and desolate condition and the general sentiment of wretchedness and depression.

management - 3

Organisational Structure And Nursing Leadership/management - 3 Organisational Structure And Nursing Leadership/management â€" Essay Example > Introduction Each organization has its own type of organization structure; an organization structure of an organization is determined normally by the size of the organization and the type of service and products the organization deals in. The type of leadership style of the organization is also another factor that determines the structure of the organization. Hatch (1993) describes organization structure as the manner in which an organization is organized in relation to management. He further notes that, organizational structure highly determines the performance and success of an organization. It has been noted that, most organizations collapses because of poor organization structure that fail to reflect the goals and objectives of those organizations. Health care organizationThis study paper is going to examine St Mary’s Medical Centre, and explore its organization structure mission’s values and visions of the hospital. The paper will also examine the culture and climate or t he organization and how it affects communication, leadership and nursing delivery services. St Mary’s Medical Centre is a medical centre sponsored by Sisters of Mercy and also Catholic Healthcare West. The medical centre was established in 1857, currently it is among the biggest not-for-profit, community â€" based medical care providers in Northern California. The hospital has 403 beds and has more than 500 physicians on its staff. The hospital is reputed for quality, patient satisfaction, and personalized care and outstanding clinical outcomes. (St Mary’s, 2007)Missions of the hospital The hospital is committed to the following missions; Delivering empathetic, best-quality and inexpensive health care servicesOffering service and advocating for those who are poor disenfranchised Collaborating with other within the community to enhance the quality of life(St (Mary’s, 2007)Vision The vision of the hospital is to have; A developing a diverse health care ministry reputed for high quality and devoted to increasing access to those in need. (St Mary’s, 2007)ValuesSt Mary’s Medical Centre is devoted to provide best â€"quality, inexpensive health care. The hospital value; Dignity; respecting the worth and value of each individualCollaboration; working in partnership with those who support similar values and have same vision to attain shared goalsJustice; campaigning for social changes in ways which promote respect for allStewardship; to cultivate resources of the hospital to enhance healing and totalityExcellence; surpassing expectations through innovation and teamwork (St Mary’s, 2007)Organizational chart of St Mary’s hospital medical centre The type of organizational structure of St Mary’s Medical Centre The hospital organizational structure is a hierarchical type; this type of structure allows dividing the organizational in to smaller divisions that are managed by various managers who have a number of employees reporting directly to the specific ma nagers. Burrell Morgan (1979), states that this kind of organizational structure is more effective and well defined in terms of leadership ladder. The roles and duties of each manager are well set and the structure gives its employees a great chance of developing professionalism in as one of the key missions of the hospital and also ensures better service delivery to the patients. (Burrell Morgan, 1979)

Abortion Pro Choice Or Pro Life Essay - 1492 Words

The topic of abortion is a highly controversial discussion that has been prominent in the debates of morals and politics for decades. Most people agree that on the topic of abortion, it is like a black and white fallacy, which is an issue that only has two options. For example, a black and white and fallacy is that a person can either be a Republican or Democrat, there is no other option. In the discussion of abortion, the black and white fallacy is either pro-choice or pro-life. Despite this commonly believed two-sided argument, there is a third choice, pro-rights. Pro-rights argument is similar to that of pro-choice. Pro-rights defend the validity of abortion, by arguing abortion is within the natural, given rights of a woman; It is a woman’s right to be able to choose. This perspective focuses on the right of a women to her own body, her right of prosperity and happiness, and the lack of rights the fetus possesses. Each person, man or woman has a right to their own body. A woman has a right to dictate what happens to her own body and the right of self-preservation. Judith Jarvis Thomson stated that â€Å"Some [anti-abortionists] won’t even make an exception for a case in which continuation of the pregnancy is likely to shorten the mother’s life; they regard abortion as impermissible even to save the mother’s life† (Thomson, 2013, p. 298). These anti-abortionists renounce abortion even if it threatens the life of the woman, they see more value in the fetus than the woman.Show MoreRelatedAbortion : Pro Life And Pro Choice1719 Words   |  7 PagesAbortion: Pro-Life and Pro-Choice â€Å"I have also said that anyone who doesn t feel sure whether we are talking about a second human life should clearly give life the benefit of the doubt. If you don t know whether a body is alive or dead, you would never bury it.† That was just one quote said by Ronald Reagan on the topic of abortion. He also said, â€Å"I ve noticed that everyone who is for abortion has already been born.† Many people, like Reagan once was, are against abortion and believe that it isRead MoreAbortion : Pro Choice And Pro Life Essay1224 Words   |  5 PagesAbortion Issue in the United States (Section 1) Abortion is one of the most controversial issues in America that is centered between advocates that are pro-choice and pro-life. Intentional miscarriages occur when a women induces the termination of a human during pregnancy, the procedure happens during the first 28 weeks of pregnancy. Pro-life and pro-choice advocates differ in many of their opinions, over the years the government has been trying to deal with the problem/issue, and now there are possibleRead MoreAbortion: Pro-Life and Pro-Choice694 Words   |  3 Pagesï » ¿Pro-choice abortion Man was born with an inalienable aspect of choice and it is with this aspect that the person will die holding to, indeed, at individual levels people have even the choice between living and death and can decided to end their lives even without informing anyone about it. For long the issue of abortion has attracted a lot of attention and there should be lasting stands take towards the whole aspect of pro-life or pro-choice abortion. My personal stand is that the pro-choiceRead MoreAbortion, Pro Choice, And Pro Life1503 Words   |  7 Pagescontroversial topics in America is abortion. In medical terms, â€Å"an abortion is the premature exit of the products of conception (the fetus, fetal membranes, and placenta) from the uterus† (Medicine Net). All around the world, the practice of abortions has been widely used to control a woman’s reproduction. The polarizing, emotional debate on abortion has been an ongoing issue that still exists today. People’s different perspectives and opinion on whether or not abortion is immoral continue to divide AmericaRead MoreAbortion : Pro Life Or Pro Choice?2491 Words   |  10 Pagesbeen many debates about abortion since the middle of the 1800’s, it is still a large problem in current ti mes do to the question regarding women’s equality and freedom under the topic of abortion: pro-life or pro-choice? There have been many restrictions put on abortion clinics and doctors recently in attempts to put abortion clinics out of business, ultimately ending abortion in some areas and states. Many women, such as poor and minorities, are unable to get an abortion due to the location of theRead MoreAbortion : Pro Life And Pro Choice Essay1829 Words   |  8 Pages Abortions Abortions are one of the many things that everyone has an opinion on. As defined by the 2012 Merriam-Webster dictionary, an Encyclopedia Britannica Company, an abortion is, â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus as a spontaneous expulsion of a human fetus during the first 12 weeks of gestation--miscarriageRead MoreAbortion : Pro Life Or Pro Choice1040 Words   |  5 PagesAbortion is a controversial topic in the world’s culture today. There are two major stances concerning abortion: pro-life or pro-choice. If an individual is pro-life, she recognizes that a baby is a human in the womb and wants to protect the life of the baby. If an individual is pro-choice, she believes the baby in the womb is not alive and the mother has the right to do away with the fetus. Each view has a value judgment on the topic of abortion. A value judgment is a judgment someone makes on theRead MoreAbortion : Pro Life And Pro Choice1282 Words   |  6 PagesAbortions are one of the countless subjects that every person has an interpretation about. As defined by the 2012 Merriam-Webster dictionary, an abortion is, â€Å"the conclusion of a pregnancy after, accompanied by, succeeding in, or closely shadowed by the passing of the embryo or fetus as a natural removal of a human fetu s during the first 12 weeks of gestation also known as a miscarriage, the tempted exclusion of a human fetus, or the dismissal of a fetus by a local animal often due to infection atRead MoreAbortion : Pro Life And Pro Choice971 Words   |  4 Pagestiny human or just a fetus? According to Webster Dictionary, abortion is â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus†. There are two sides when it comes to abortion: pro-life and pro-choice. Pro-life supporters are usually religious individuals, individuals who believe it is a kind of murder, and/or people who believe in the sanctity of life. Pro-choice supporters are normally individuals who believe a woman has theRead MoreAbortion : Pro Life And Pro Choice983 Words   |  4 PagesAbortion has been a heated debate in the United States for decades. Since before the ruling on Roe v. Wade, it is clear that this is an issue that is far from ever being decided upon. Between those who are pro-life and those who are pro-choice, scholars from both sides work on disproving the morality of the other side. With the evolution of abortion laws and regulation through the decades, it is difficult to imagine the United States withou t conflict pertaining to abortion. Despite pro-life and pro-choice

Obesity in Indonesia - 722 Words

Nowadays, it seems obesity has become one of the most frequently discussed issues that occur not only to developed countries but developing countries as well. And Indonesia has become one of the victims of many. It is likely to happen because of lifestyle changes that affect physical activities and what then people consume. In order to prevent future damages, possible solutions have been proposed divided to direct and indirect solutions. Finally, it will be discussed whether those suggestions can make a difference or not for new generations to come. For a start, obesity is a medical case where the calculations of people’s weights are over than the normal weight that is given depending on their heights. It can cause various diseases, which can result to a short life span (â€Å"Overweight and Obesity†, 2012, para. 1). Obesity in Indonesia doesn’t only happen in the capital city but also in rural areas. According to Health Ministry research, the percentage of  ¬overweight adults has increased from 12 percent to 21 percent from 2007 to 2010 (Irin, 2013). The Health Ministry released another research and it was found that 14 percent of 5 year olds Indonesian children were overweight. Followed by 9.2 percent of obese children from the age range of 6 to 12 (Sagita, 2011a). Even though Indonesia got 4th place with the lowest obesity rates on the list compared to other Asian countries (â€Å"Obesity Rates†, 2013), it still raises concern because of high population growth. With obesity problemShow MoreRelate dKiller Cultures: Discovering the Effects of Culture on Ones Personal Happiness921 Words   |  4 Pageshappiness B. Detail 2: Healing effects of religion C. Detail 3: Depression rates in India vs. America III. TS#3: In Indonesia, Gilbert found the balance between indulgences and faith, creating a happy, balanced life. A. Detail 1: Depression and obesity rates in Indonesia vs. America B. Detail 2: Obesity rates in Indonesia vs. Italy C. Detail 3: Depression rates in Indonesia vs. India IV. TS#4: After discovering that a balance of indulgences and prayer is the formula to a happy life, one canRead MoreNutrition Transition Of Indonesi Developing Countries892 Words   |  4 PagesNutrition Transition in Indonesia Similar to other developing countries, Indonesia is also experiencing a rapid nutrition transition. Malnutrition in Indonesia has no longer been a single nutrition problem since more people become overweight recently (Lipoeto, Lin, Angeles-Agdeppa, 2013; Usfar, Agnew, Juniwaty, Howell, 2013). The trend does not only occurs in people from urban areas as found in other developing countries, but also in people from rural areas with low income level (Roemling QaimRead MoreIndonesi A Country Of Indonesia1545 Words   |  7 PagesLocated between the Indian and Pacific oceans in the Southeast Asia, Indonesia ranked number four (as in 2014), as the most populous country in the world with 252,812,245 milion people (worldometers, n.d.). 13,194,000 million people alone are living in the capital city of Indonesia, Jakarta (national geographic, n.d). It is a country consists of 17,000 islands; around 6000 islands are inhabited and Indonesia is linked to the equator (Infoplease, n.d). It is us ed to be colonised and under the influenceRead MoreTobacco And Its Effect On Society831 Words   |  4 Pagessuch as cigarette user or smokers may think that smoking is part of lifestyle, self-actualization and individual free will (Carrigan, 1995). Some sources also identify that smoking can lowers risk of knee-replacement surgery, Parkinson s disease , obesity, death after some heart attacks and helps the heart drug clopidogrel work better (Allam, Campbell, Hofman, Del Castillo, Fernà ¡ndez-Crehuet Navajas, 2004; Tanaka et al., 2010; tobaccoinaustralia.org.au, n.d.; Wanjek, 2011). On the other hand, forRead MoreThe Effect and the Solution of the Food Habit in Indonesia Essay examples1830 Words   |  8 Pages1. Introduction This report examines the effects and provides solutions for food habits in Indonesia. People around the world eat different types of food in different ways at different times. (Luitel, 2006). Food is not functional for consumption only but also as a culture which eventually develops local people’s food habit (Hartog, Staveren, Brouwer, 2006). According to The Indonesian Consumer Behaviour, Attitudes and Perceptions Toward Food Products (2011), Indonesian traditional foods suchRead MoreThe Ethical Regulation Of Transnational Food Companies And Implement Strategies That Promote Healthy Diets846 Words   |  4 Pages Over the last 20 years the worldwide prevalence of obesity has more than doubled, making it the fastest growing cause of disease and death worldwide1 . The expanding markets in developing countries due to globalization have attracted the influx of multinational food and drink companies into these countries with aggressive marketing strategies targeted mainly at children. This has resulted in a nutritional transition from traditional plant based diets to western high fat, energy dense diets withRead MoreThe Causes and Effects of Obesity Essay1390 Words   |  6 Pagesproblem of obesity, results from cause and effect. While many factors are involved, the causes for obesity are ultimately from choices made by individuals. One of the causes for the continuing rise in obesity in the United States is because the cycle of obesity, that perpetuates from parents to their children, continues. Poor nutritional and physical activity modeling from obese parents has a profound negative effect on their children, and if we are ever going to be able to stop obesity rates fromRead MoreHlsc1201236 Words   |  5 Pagesare many hospitals and also have full of equipment to do big operation. Yet, they tend to have bad lifestyle diseases such as obesity, diabetes and heart attack because of their daily food. My father has passed away because of heart attack. The reason is He did not really care about his health condition; he smokes and eats everything that he wants. I think in Indonesia, people in the country side are healthier because of their good lifestyle diet. They eat food from their farm which is more naturalRead MoreAssignment 11209 Words   |  5 Pagesare many hospitals and also have full of equipment to do big operation. Yet, they tend to have bad lifestyle diseases such as obesity, diabetes and heart attack because of their daily food. My father has passed away because of heart attack. The reason is He did not really care about his health condition; he smokes and ea ts everything that he wants. I think in Indonesia, people in the country side are healthier because of their good lifestyle diet. They eat food from their farm which is more naturalRead MoreObesity And Overweight Is The Accumulation Of Excessive Body Fat That Poses A Potential Health Risk1478 Words   |  6 PagesWhat is obesity? Obesity or overweight is the accumulation of excessive body fat that poses a potential health risk to an individual. It is measured by the body mass index (BMI). The weight (kilograms) of the person is divided by his or her height squared (meters). A BMI greater than or equal to 30 is considered obese and a BMI greater than or equal to 25, but less than 30 is considered overweight (WHO, 2014). People who are obese or overweight are highly at risk for many chronic illnesses, such

Example of Term Paper Outline Free Essays

Example for Outlining a Research/Term Paper Before you start writing get your ideas down in a logical sequence that you can then use to expand while actually writing the paper. This is only meant to be an example and a guide; pay attention to your teacher’s instructions for the assignment and format instructions for their class. Know what style format your instructor wants you to use – APA or MLA. We will write a custom essay sample on Example of Term Paper Outline or any similar topic only for you Order Now Thesis statement: Example: The cost of medical care in the United States is causing the poor to receive substandard care. Key points: Examples of possible key points for the above thesis statement: 1. Paying for medical care is beyond the reach of the poor. 2. Paying for medical insurance is beyond the reach of the poor if not offered by their employers. 3. The poor are forced to use over-extended and under-staffed medical facilities if they cannot afford care. 4. Are we ethically responsible for caring for the poor? 5. What would possible alternatives be to supplying medical care for the poor? You can use the thesis statement and key points to create an introductory paragraph; then you will expand in the rest of the paper on the thesis and key points. Examples of expanding on key points: Key point 1. Paying for medical care is beyond the reach of the poor. Expand your ideas for this topic – this could be one or more paragraphs. Demonstrate why and how medical care is beyond the poor. Average cost of medical care as opposed to average salaries. The poor have to use clinics and other free care. Key point 2. Paying for medical insurance is beyond the reach of the poor if not offered by their employers. Can the average worker afford health care costs even if they have them. Average costs of health care plans. If an employer does not supply health care benefits how can employees get it. Key point 3. The poor are forced to use over-extended and under-staffed medical facilities if they cannot afford care. What kind of facilities are available to people who can’t afford health care. What are limitations for using those facilities (income, etc. ). Are these facilities adequately staffed and funded. Pros and cons for these facilities – i. e. better than no health care at all, don’t see the same doctor, etc. Key point 4. Are we ethically responsible for caring for the poor? Does a society have an ethical responsibility to take care of its poor? Moral ethical foundations – religious, ethical, philosophical. Economic / political reasons for providing or not providing health care. Key point 5. What would possible alternatives be to supplying medical care for the poor? What models exist in other countries? Do they seem to work? What alternative models are available in this country? i. e. Faith based, private foundations like The Shriners, etc. What factors / institutions would fight against change in health care? i. e. Pharmaceutical companies, insurance companies, non-flexible thinking, etc. Summary / Conclusion: Create a key summary sentence/paragraph that declares a wrap-up of concepts you have covered in the paper. You may want to quickly summarize your main ideas. This should transition into a Conclusion of your ideas on the topic. The conclusion could be a separate paragraph or this section could be more than one paragraph. Reference / Works Cited: List of the sources you used in writing the paper. Follow your teacher’s instructions for number required and format. Glossary: Thesis statement – a brief sentence presenting the main point of a persuasive writing, usually in the introductory paragraph. Key points – those ideas that you will use to support your thesis and expand on in the text of the paper. Summary – a brief statement that presents or recaps the main points in a concise form. Conclusion – bring to a close in a logical, reasoned way the ideas that you have supported in your paper. References / Works Cited: Citation – a short note recognizing a source of information or of a quoted passage. Works cited – a page at the end of a research composition that lists all the resources that you used. Parenthetical citation – a citation style in which in-text citations must be enclosed within parentheses and embedded in the paragraph, as opposed to the footnote style. Footnote – A brief note at the bottom of a page, or on a separate page at the end of a paper (then usually called an Endnote), explaining or expanding upon a point in the text or indicating the source of a quotation or idea. Research / Term Paper Outline Worksheet Thesis statement: Where will I find information on this topic? Print – Internet – Journals – Interviews – etc. Has the instructor specified where you are to look for information? What resources you are not to use? How many sources you are to use? Key Points – list the key points to investigate based on your thesis statement: 1. . 3. 4. 5. On separate sheets of paper expand on each of your key points – jotting down additional ideas or beginning to actually write. Summary / Conclusion: On a separate sheet of paper summarize and come to a conclusion on your topic. This is where you are bringing it home and wrapping up the paper. Works cited: List the resources that you have used . Remember to use the style your instructor specified – APA or MLA. Use this outline to begin writing your paper. When you have completed a draft – read, edit and rewrite. How to cite Example of Term Paper Outline, Essays

Marketing Plan Educational Product

Economics Because the business is a start up, we intend to do much of our operations in Montreal, Canada after which we will weigh the prospects of operating in other destinations.Advertising We will write a custom term paper sample on Marketing Plan: Educational Product specifically for you for only $16.05 $11/page Learn More We settled on Montreal because of its high population of at least 3,859,318 people. Moreover, a number of its firms deal in aerospace, nanotechnology, and information and communication technology products which can really make use of our brainchild (Canada Economic Development, 2010). This is a clear indication that the residents of the city are technologically savvy. Another reason that makes Montreal an ideal location for our start up is its population of students who are the end users of our products. There are at least 165,000 universities students in Montreal including 15,000 international students. This gives it an upper hand over other Canadian cities in North America (University of Montreal). The main consumers of our product will be students and university professors. Of the four major universities in Montreal that we target, two are English speaking and the other two are French speaking. These are Concordia, McGill, UQAM and University of Montreal respectively. University of Concordia has a student population of 44,000, McGill 32,000, University of Montreal 55000, and UQAM 66,000 (Canada Economic Development, 1996). One of the major barrier would be language. Universities that use English as the only mode of communication attract a huge number of international students as opposed to institutions where French is used as the major mode of communication which only attracts local French speaking students.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This makes the market of our product to be more divers e. Our ease of acceptability is enhanced by the knowledge of both the students and lecturers who are technologically savvy. These people had either used or encountered RFID before. This makes it very easy to enlighten them on the benefits of this product. Customers After we have properly established ourselves in the market, we will diversify our client base and bring on board large corporations doing business in Montreal (Pride et al, 2010). There are at least 664 enterprises in Canada with over 1,000 employees (The Million Dollar Database). The leading enterprises are General Electronics with over 13,000 employees, University of BC with 10,000 employees, and Government of Saskatchewan with 11,000 employees. Product forecast We are considering bringing on board other Canadian Universities including Quebec education system, multinational companies, and government agencies. Despite the fact that our major customers are currently the students and professors of the universities found in Montreal, we intend to make big organizations our principal customers. Our end users will vary in terms of their income, gender, education, language, socio-economic class, and lifestyle. The factors will be majorly influenced by our principal customers. Distribution At formative stages, the distribution of our product will be undertaken by the outsourced company that manufactures our product. Pricing The pricing of our product will be influenced by many factors like the operation costs, the raw materials used in making the product, the cost of transport, proximity of the market to our manufacturing facility among other factors.Advertising We will write a custom term paper sample on Marketing Plan: Educational Product specifically for you for only $16.05 $11/page Learn More Promotion This will be done by organizing university fares where we will popularize our products among students and lecturers. We also intend to do our advertisement in the daily new spapers and popular media like radio and television stations. Competitors Our major competitor will be enterprises that have tried to initiate idea similar to ours but have not succeeded because of privacy settings. We are likely to penetrate the market because we have managed to solve the problem of privacy setting in the RFID Technology. However, there is a possibility that other players may soon overcome this impediment and eat into a proportion of our market share. However, our position will be strengthened by the fact that we are the first movers in the market. This will endear our customers to us. Our competitor may have an edge over us because of their ability to faster upgrade their technology. Being the pioneers in the market, our competitors are likely to learn from our mistakes and come up with formidable product. This keeps us on toes and calls upon us to up our game. As for indirect competitors, by the virtue of the fact that our company will likely become successful an d bigger, many business enterprises will yearn to eat into its market share. Credit card companies will feature prominently in this sphere because of their concerted effort to ensure that to protect their clients from possible theft. Their major strength would be that they have clients and have built a name for themselves. However, they will only manage to give us a run for our money when they come up with encrypted RFID card. It is incumbent that they come up with their own product design and encryption because our product is patented.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Our competitors will have a difficult time because our security concerns are fixed, we are the market pioneers, we have constant cash flows, there is a huge market visibility, and since our product is a new technology, it has a great market potential. However, some of the underlying threats include government’s resolve to cut expenditure to universities, the business has short term benefits, return on investments may be protracted, market acceptability, and the competitors may decide to upgrade their technology. Operational Plan It will be mandatory that we sign a contract with a company that will manufacturer the RFID encrypted software because we are currently only capable of creating the software. However, we are contemplating having our manufacturing plant in the near future. However, this can be disastrous in case of a breach of contract. In the start up stages most of the operational costs will be borne by us. We are contemplating coming up with a powerful marketing pla n to overcome issues that may spring up due to students filing law suits against universities because of privacy related issues. Top of our operation plan will be idea generation where new and improved RFID concepts will be generated. The generator of the idea will explain it to a friend who will become his business partner. The idea will then be patented. The partners will undertake to do market analysis and establish if there is demand for the product. The idea will be flouted to engineers who will approve its viability. After they have approved it a contract will then be signed. The engineers will do technical analysis and make the idea a reality. A unit of the product will then be designed and encrypted to make it more secure. Patenting will soon follow the encryption process. To ensure proper functionality, the product will then be tested. The product will be outsourced to the product manufacturer to initiate production process. Management We will not have large number of emplo yees because we intend to outsource at start up. The two entrepreneurs will be responsible for the internal management of the company and external management. The two engineers will be concerned with the RFID encryption and coming up with new ideas. They will also be mandated with ICT department related issues. Five installation employees will be brought overboard to look into issues of maintenance as well as and installation. Two assistants will be responsible for managing the company. Reference List Canada Economic Development. (1996). University attendance: Montrà ©al ranks first in relative terms and fifth in absolute terms in North America. Web. Canada Economic Development. (2010). Montreal (06) Region – Social Economic Profile. Web. Pride, W. M., et al. (2010). Foundations of Business. Mason, OH: Cengage Learning. The Million Dollar Database. (n.d.). Search results.Web. Università © de Montrà ©al. (n.d.). L’international à   l’UdeM. Web. This term paper on Marketing Plan: Educational Product was written and submitted by user Mephistopheles to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Ogilvy Mather and Its Competitive Strategy for the Next Four Years Essay Example

Ogilvy Mather and Its Competitive Strategy for the Next Four Years Essay Example Ogilvy Mather and Its Competitive Strategy for the Next Four Years Paper Ogilvy Mather and Its Competitive Strategy for the Next Four Years Paper GRADUATE ECONOMICS PROJECT TEMPLATE Enter the required information in the spaces provided on this cover page. DO NOT ENTER TYPE OR CHANGE PAGE 2 your marked project will be returned via your ECU email address. FAMILY NAMEOTHER NAMESTUDENT NUMBER LYONETTE YOUR ECU EMAIL ADDRESS UNIT CODE AND TITLEMBA5627 PRINCIPALS OF ECONOMICS STUDY MODE BY COURSEWORK YOUR PROJECT BUSINESS NAME OGILVY MATHER AND ITS COMPETITIVE STRATEGY FOR THE NEXT FOUR YEARS I HAVE READ AND FOLLOWED PROJECT INSTRUCTIONS (MARK BOX WITH AN X)X YOUR PROJECT WORD COUNT2818YOUR ABSTRACT WORD COUNT100 REMEMBER to save your project using the filename format shown in the examples below SMITH John 0123456 MBA5627 Project S1 2008 CHEN Chunmei 0987654 ECF5600 Project S2 2007 PATEL Rajiv 007007 MBA 5607 Project S2 2008 MWESI Cholo 0333444 MBA 5627 Project S2 2006 PROJECT ASSESSMENT FEEDBACK TitleUsing the analytical tools developed on this unit, conduct an economic environment analysis of a business you have selected for study and suggest a competitive strategy for that business to cover the next four years. Margin abbreviationsA / V / U Avoid this usage / This is verbose / This statement not clear / Ambiguous D Needs definition NS / No! Statement is a non-sequitur i. e. logically incorrect / Statement is factually incorrect R Repetition this point already made S? / Ref! Reference / Source for this statement? / Citation is incorrect or incomplete Sp / P / PE Spelling error / Punctuation error / Poor expression – see writing skills advisor T Title for table, appendices or graph required This assessment task (AT) is graded under the following headings: (1) instructions guidelines; (2) knowledge of economic concepts theories; (3) discovery use of economic data; (4) application of economic analysis; (5) standards conventions: referencing; avoidance of plagiarism, expression; presentation. Summative Comments – see also inked in-text comments Mark: Instructor Comments Content 1. Project title†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p-4 2. Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-4 3. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p-4 4. Overview of business: Product, Market, Value Creation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p-4 5. Business costs in the short and long run†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-5 6. Market Structure: Competitor and Regulators†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p-6 7. Macroeconomic Environment 1: The Business cycle†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p-8 8. Macroeconomic Environment 2: Marco Policy, Interest Rates and Taxation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-9 9. International Environment: Global Business conditions and Exchange Rate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p-9 10. The Driving Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-10 11. Competitive Strategy for the next four years†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-11 12. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-12 1. PROJECT TITLE Ogilvy Mather and its competitive strategy for the next 4 years . ABSTRACT/EXECUTIVE SUMMARY As an advertising agency Ogilvy Mather India has a high ranking in the Indian advertising industry. The paper studies the company, its services and its place in the industry. The paper analyses and defines its market structure as one of oligopoly. It is seen how the state of the economy effects a large company like OM and how monetary and fiscal policies affects its revenue and expenditure. By studying the market structure, economy and the companies driving forces a competitive strategy for the next four years is suggested in order to give OM a better stand in the market. . INTRODUCTION The aim of this project is to study the economic environment of the Advertising Industry in India using the company Ogilvy Mather as the main focus. The various economics aspects which affect a business such as product, value creation, costs, competition, business environment etc will be discussed. An analysis of the market structure define the position of the company and the study of the economy tell us how the company is affected and the best strategy for the chosen company for the next four years will be outlined. 4. OVERVIEW OF BUSINESS: PRODUCT, MARKETS, VALUE CREATION 4. 1 About the Company: Ogilvy Mather is one of the largest marketing communication networks in the world, dealing with multinational and national brands in a number of regions. It is a subsidiary of the WPP group and has numerous offices all around the world; however in this project the main focus is on the Ogilvy Mather (O M) Indian branch. O M was the first advertising agency India, having been in the business for the past 80 years it provides the core service of building and nurturing enduring brands (â€Å"Ogilvy†, n. . ). 4. 2 The Main Product: Ogilvy Mather started as an advertising agency providing the basic services of advertising but today the services provided by the company include Advertising, Direct Marketing, Public Relations and Activation. Ogilvy Activation Includes services in the so called non-traditional area of advertising. As of 2004 advertising by the company recorded around 70% of the revenue i n India (â€Å"Ogilvy Mather India Ltd†, n. d. ). 4. 3 How Does it Create Value: The company creates value in two ways: Reduction of transaction costs – When compared with other companies O M follows a strategy called the 360 Degree Branding approach. This approach covers all aspects marketing communications; it’s when all media contribute towards the campaign and the building of a brand. It provides all the key services the companies are looking thus saving the companies the trouble of having to approach different agencies for different services. This saves the clients through economies of coordination, reducing costs of searching for specific skills and services. Changing perceptions of perceived benefits – Ogilvy Mather is a brand name that has been around for more than half a century. Over the years it has helped build some of the most successful brands in India e. g. Asian Paints, Cadbury etc. Since the main function of the company is advertising its influences customer behaviour by changing perception. Having a client base which included companies like Hutch, Perfetti etc has positioned the company to be one of high repute, hence clients perceive benefits of higher value. 4. 4 Market Dimensions: The Indian advertising market has grown considerably over the years, the 13,200 crore (13. 2 billion) industry has grown from the initial slump in the beginning of the decade, it saw a 14. 1% growth over 2005 (â€Å"Ad Lib: On campaign trail† n. d. ), the industry saw a double digit growth over the next two years. In 2007 the Total electronic media revenue alone was 6100 crore (6. 1 billion) (â€Å"Budget 2007-2008†, n. d. ). Ogilvy Mather have a large market in India, however it enjoys a global presence as well. It offers creative and non creative services to the company worldwide. Some of its international projects include offshore design and packaging work, commercials for Perfetti’s products and creative work for international brands like Coca-Cola, Fanta, Sprite and Singer. 5. BUSINESS COSTS IN THE SHORT AND LONG RUN Brand building or advertising agencies like most other businesses, are multiple –product firms. †An Agency’s costs may depend on how their clients allocate their advertising budgets across media and there is considerable variation in media mix among agencies. †(Schmalensee, Silk Bojanek, 1983). Difference in media mix contributes to a great extent to how different agencies can lower their costs of production. The advertising and brand building industry is one which is labour intensive in nature. In such firms value creation is knowledge, skill and creativity intensive and is delivered by highly creative and skilled employees. As a marketing communications firm OM create value by building the non tangible aspect of the brand. Output and quality in such a firm depends on human creativity and ideas. It is the understanding of brand positioning by the human element that determines the quality and effectiveness of the product. Typically an advertising firm would incur costs such as television billings, costs incurred on business publications, point of purchase, newspapers, internet, direct mail farm publications etc. Changing the scale of business: Changing the scale of production in the short run would mean being able to change the variable factors of production. In the case of Ogilvy Mather changing the scale of production in the short run would mean being able to increase the duration of its contracts, bring in more skilled people like creative designers, copywriters etc. It would take the company a period of three to four months to change its scale of production in the short run. In the long run Ogilvy Mather are able to increase the number of contracts and open new segments e. g. Ogilvy One. In the long run the company enjoys a constant return to scale. Since it receives commission and fees directly in the same proportion as the number of contracts it undertakes the returns to scale is also in the same proportion. It would take the company more than a year to change its scale in the long run. 6. MARKET STRUCTURE: COMPETITORS REGULATORS To analyse the market structure in which the company operates we use Michel Porters five force model. Michael Porter’s â€Å"Five Forces† Analysis Model 6. 1 barriers to entry: Investment – In a large industry like advertising where there are many big players who command more than 50% of the market share it becomes difficult for another company to enter, since a large investment will be required. Highly skilled and creative employees – In a business like advertising a highly skilled, intellectual and creative team of people is required. It is not only difficult to find and employee such a team of people but is also difficult to compensate them as employees of such high calibre are at the higher end of the pay scale. Brand name and customer loyalty – OM have been in the advertising business for more than 70 years, they have created a power brand of high repute. They command high customer loyalty and provide an array of high quality services thus making it difficult for new entrants. Network effect – The advertising industry is one in which there is a high level of business networking since most of the clients are other bigger companies. Competing players may have difficulties entering a market where a strong player like OM has already captured a significant user base. Sunk costs – Sunk costs cannot be recovered if a firm decides to leave the market, they therefore increase the risk and deter entry. Acquiring big companies: In an industry like advertising those companies stand to gain who get the so called bigger deals, i. e. agencies with big companies like Cadbury or Hutch as clients command a better position in the market, it is difficult for new companies to gain such clients. . 2 Rivals: competition among existing companies In India many companies exist in the advertising industry, however only a few big companies are able to provide the service on the scale and complexity which can be comparable with that of OM. India has a lot of Advertising agencies but only a few big companies contribute to the total revenue, Ogilvy Mather recorded the highest capital billings of 7425. 78 million while Saatchi Saatc hi was the lowest at 937. 54 million (â€Å"top Indian advertising agencies†, n. d. ) 6. 3 Bargaining power of buyers Big companies like Cadbury, Coca-Cola, Asian Paints etc are clients or buyers of the services the advertising agencies provide. Since they are looking for top quality services and Brand building, costs are but a secondry issue to them. They have a good bargaining power. However the advertising agency like Ogilvy Mather have a brand name and a high reputation hence they also have a good posiiton where they can negociate 6. 4 Bargaining power of suppliers the suppliers would include all forms of media, cretive designers on contracts, technology suppliers, studio works etc. OM have a good bargaining power since they are one of the big player in the market. 6. 5 threat of substitute Ogilvy Mather offer high quality services but with other huge players like Lowe Lintas, McCann-Ericsson etc operating in the market there is always a threat to the company, when clients untertake mergers or acquisitions they may seek another agency to do their work e. g. OM were kept in the avcume when one of its big clients Hutch was in the process of being taken over by a bigger player Vodafone. 6. 6 Market Structure Ogilvy Mather will be considered as an Oligopoly. In spite of Advertising being a monopolistic competition in this case it is an Oligopoly, the reason being that its is a very large company and faces stiff competition from not more than 7-8 companies, it is these big companies that contribute to more than 75% of the industries revenue. 7. MACROECONOMIC ENVIRONMENT (1): THE BUSINESS CYCLE 7. 1The business cycle The Indian economy in currently in the upswing phase of the business cycle (â€Å"3 ‘I’s’ for 2008†, 2008) the three reasons cited for the Indian economy to e in the upswing phase are: Investment – it has propelled the growth performance of the past four years, building on a solid foundation of consumption spending. â€Å"Gross fixed capital formation, a measure of the increase in productive capacity of the economy, crossed 30 per cent of GDP for the first time, after hovering in the high 20s for several quarters. † (â€Å"3 ‘Iâ €™s’ for 2008†, 2008) The Corporate sector has seen growth in productivity and profitability under the combined impetus of consolidation and capacity expansion. A growth of country’s infrastructure also suggests that the economy is in an upswing, Mega power plant bids by the Tata Group and the Reliance Energy vouch for the same. Although the economy is in an upswing it is facing some short term fluctuations, as we can see in the diagram below than the real GDP has fallen in the 3rd Q of 2007-2008 as compared to the 1st Q, since the US economy has slowed down it appears to be a trickledown effect (â€Å"Can India cope with economic slowdown†, 2008). (â€Å"The Real Economy†, 2008) 7. 2Inflation In an economy all companies are affected by the business cycle, as the economy is in the upswing the country is faced with the challenge of high inflation, Inflation in India currently stands at 7. 4% (â€Å"Macroeconomic and Monetary Developments in 2007-08†, 2008). At present the decline in consumer spending is taking its toll on the fortunes of the advertising industry. Inflation has forced agencies to settle for abysmally low margins. Compared to last year, margins have shrunk over 60% this year (â€Å"Blame it on Inflation, Ad margins shrink 60%†, 2008 8. MACROECONOMIC ENVIRONMENT (2): MACRO POLICY, INTEREST RATES TAXATION The government of any country helps control the economy through it fiscal and monetary policies, the main areas of interest are the interest rates and the taxation. Interest rates and takes affect all business in the economy. 8. 1 Interest Rates According to reports by the Reserve Bank of India the prevailing interest rate is around 6%. The Federation of Indian Chambers for Commerce and Industry (FICCI) blamed the tight monetary policy of the government for the slowdown of industrial growth. The FICCI has suggested a downward revision of interest rates, this would help in the stimulation of demand and would ease the cost pressure on the manufacturing sector (â€Å"FICCI blames high interest rates for industrial slowdown†, 2008). When interest rates are hiked investment is reduced by big companies as a result of the trickledown affect other companies are affected. In the case of OM when its clients e. g. Lenovo reduces its investments it will slowdown and as a result it will squeeze its margins with OM. 8. 2 Taxation Some sectors in the economy seem to be under a greater tax burden than the other, e. . the telecom industry in India is facing various kinds of levies and tax (â€Å"Telecom Firms and Budget 2008-2009†, n. d. ), they in turn may cut costs and adjust their finances to shoulder this tax burden and in turn reduce their expenditure on advertising, in such a case companies like OM stand to lose. 9. INTERNATIONAL ENVIRONMENT: GLOBAL BUSINESS CONDITION S AND EXCHANGE RATES Ogilvy Mather India has expanded its boundaries and now have international clients as well, some of its foreign clients include Perfetti (Italy), Lenovo (China), Coke (US). Having foreign clients means involvement of the exchange rate. Currently the Indian Rupee is trading for 42. 77 US dollars. Ogilvy Mather do commercials as well as other creative work for these brands hence costs and payments are affected by the exchange rate. If the Indian rupee were to appreciate then it would be dearer for OM’s international clients. Trend of the Indian Rupee against the US Dollar 10. THE DRIVING FORCES 10. 1Internet Advertising – today the internet accounts for a large portion of the advertising budget, it is easily accessible and convenient. It has become a part of the media mix for all advertising agencies and can now be considered as one of the driving forces. 10. 2Globalisation – With companies going global they are trying to reach out to a larger and more diverse market, if the key message of the company and its USP is not carried to the public in a proper manner the brand could be affected. OM not only does advertising for such companies but also does brand building, public relations etc. More over is has to always reinvent is creative aspect to meet global standards. 0. 3Creative Team with international exposure – advertising, promotion, brand building etc cannot be effectively achieved without a creative team, creative designers, art directors etc all form part of this creative team. This intangible aspect of the business is called talent and creativity. 10. 4Clients and the general public – today customers and consumers rule the market, it’s all about what they want and what they think , studying consumer behaviour is important for any company. Advertisers always have to keep the attitude and sentiment of the public in mind when creating ads. 10. 5The state of the economy – the state of the economy is also major driving force since the income and expenditure of companies like OM depend on how much their clients are able and willing to spend on advertising and promotion. Companies make such budgeting decisions based on the state of the economy. 11. COMPETITIVE STRATEGY FOR THE NEXT 4 YEARS The country is currently in the upswing stage, the Advertising industry has come a long way where growth is concerned. It recorded a 22% growth over the previous year (â€Å"India to increase advertising expenses by 2010, Assocham, 2007), in the past 6-8 months advertising rates have risen from 30 to 40 percent (â€Å"Empires rise again on the news-stands of India†, 2008). Ogilvy Mather are among the top three advertising agencies in India and it is doing a lot to maintain its position. Ogilvy Mather have combined with GroupM to form an even bigger Out of Home Business, it is the largest outdoor planning and buying specialist group in India called Kinetic (â€Å"Ogilvy Mather consolidates outdoor business with Kinetic†, 2006). Ogilvy Mather Advertising has also taken upon its shoulders the task of building up the momentum for the much hyped about Indian Premier League (IPL) with a series of Ads (â€Å"The big branding game plays out on IPL pitches†, 2008). Since it appears that the company is still growing it should 1) focus on consolidation and opening of new branches there by trying to stay at the top position by reducing competition. ) Now that OM India has gained a foreign market it should try to increase the number of foreign clients and expand its markets overseas as well. This will increase its international exposure. 3) In the case of OM the city Bangalore in India has become the global hub for Lenovo, similarly the company should try and acquire big brands as clients and make the country the global hub for that particular brand. Since outsourcing has become the buzz word it could also open a branch that does creative work and designing for international companies there by acquiring more foreign clients. With increasing production and setting up of new companies in the economy there is always a market for brand promotion, advertising and marketing hence OM have a promising future, however it will continuously have to reinvent itself to suit customer needs and combat competition. 12. REFERENCES 1. Business Standards, (2008), 3 ‘i’s’ for 2008, (2008) Retrieved on May 7, 2008 from business-standard. com/common/news_article. php? leftnm=outlookbKeyFlag=BOautono=309286 2. Eocnomic Times, (2006), Ad-lib: On the Campaign Trail, (2006) Retrieved on April 5, 2008 from http://www1. economictimes. indiatimes. om/Opinion/Todays_Features/The_Learning_Curve/Ad-lib_On_the_campaign_trail/articleshow/msid-1863434,curpg-1. cms 3. Economy Watch, Telecom Firms and Budget 2008-09, Retrieved on May 28, 2008 from economywatch. com/budget/india-budget-2008/telecom-firms. html 4. Edgar-online, Weekly Performance of INR versus USD, Retrieved on May 24, 2008 from http://content. edgar-onl ine. com/edgar_conv_img/2008/04/07/0000950123-08-003899_Y45074PY4507453. GIF 5. IndiaTelivision, (2007), Budget 2007-08, (2007) Retrieved on April 2, 2008 from indiantelevision. com/headlines/y2k7/feb/feb306. htm 6. bef, Ogilvy Mather India Ltd. , Retrieved on April 2, 2008 from ibef. org/download/Ogilvy_Mather. pdf 7. IndiaTelevision, Top Indian Advertising Agencies, Retrieved on April 2, 2008 from indiantelevision. com/industryresources/adagencies/top50_adagencies. htm 8. India Business, (2007), India to increase advertising expense by 2010, Assocham, (2007), retrieved on May 26, 2008 from F:DocumentsECONOMICSstats bout economyIndia to increase advertising expenses by 2010 Assocham. mht 9. MagIndia, (2008), Blame it on inflation, ad margins shrink 60%, (2008) Retrieved on May 14, 2008, from F:DocumentsECONOMICSstats bout economyMAGINDIA Blame it on inflation, ad margins shrink 60%. mht 10. Ogilvy Mather India, retrieved on March 28, 2008 from ogilvyindia. com/home/home. asp 11. RediffNews, (2008), Can India cope with economic slowdown? , (2008), Retrieved on May 29, 2008 from F:DocumentsECONOMICSstats bout economyCan India cope with economic slowdown. mht 12. Reserve Bank of India, Macroeconomic and Monetary Development in 2007-08, (2008), retrieved on April 7, 2008 from http://rbi. org. in/scripts/BS_PressReleaseDisplay. aspx? rid=18233 13. The Hindu News, (2008), FICCI blames high interest rates for Industrial slowdown, (2008), retrieved on May 22, 2008 from hindu. com/thehindu/holnus/006200805251231. htm 14. The Independent, (2008), Empire rise again on the news stands of India, (2008) Retrieved on May 27, 2008 from independent. co. uk/news/media/empires-rise-again-on-the-newsstands-of-india-768415. html 15. Schmalensee R, Silk A J, Bojanek R, (1983) The Impact of Scale and Media on Advertising Agency Costs, Journal Of Business pg 453-475, The University Of Chicago Press.

How to Become a Medical Assistant

How to Become a Medical Assistant The healthcare industry. You hear about it all the time- the politics, the technology, the human interest stories. It’s also one of the fastest-growing industries around, as the Baby Boomer population ages and people increasingly focus on their health and wellness. If you’re looking for a career path with strong long-term employment potential, or if you’re looking to change careers, it can be a solid and rewarding choice. One of the best things about the healthcare industry is its variability, and its need for qualified people at all levels- from assistants to nurses to technologists to physicians. So whether you already know what you want to do, or you think you want to find a way into the field but don’t know how yet, becoming a medical assistant might be the right first step. It’s a hot career in a hot field- but is it for you? What Does a Medical Assistant Do?Medical assistants are administrative and clinical professionals who work in healthcare settings (think hospitals, doctors’ offices, labs, or clinics). They provide support for physicians, nurses, and other members of the medical staff. The medical assistant may help with all aspects of life in the medical office (including assisting with patients), or they might be more administratively focused. It can be a flexible role, depending on your skills and the job description. Their tasks may include:Answering telephones and greeting patientsUpdating and filing charts and medical recordsCoding and handling insurance informationScheduling appointmentsTaking patient medical historiesTaking patient vital signsEducating patients on procedures and follow-up careAssisting physicians during examsCollecting and preparing laboratory samples and specimensPreparing medication under the instruction of a doctorDrawing blood and giving injectionsConfirming prescription information (such as refills)Acting as a point of contact for patientsPerforming basic tests and lab proceduresA s you can see, medical assistants are multitalented members of the team, supporting patient care in many different ways.What Skills Do Medical Assistants Have?Because medical assistants are such versatile professionals, they need to have versatile skill sets as well.Tech skills: Medical facilities are increasingly going high-tech, so the medical assistant will need to be well-versed in a number of different areas, like digital records management and billing software. Being up on the current trends in health apps and systems is a huge plus.Medical assistants should also be fairly tech-savvy when it comes to regular administrative apps as well, like Microsoft Office or similar products.Customer service/patient care skills: Being a medical assistant may include working with all different kinds of people (including colleagues, patients, and families), so patience, a positive attitude, and a strong bedside manner will go a long way to help you in your job.Communication skills: Stakes are high in healthcare- someone’s life and well-being could very well be on the line, so communicating information clearly and accurately is essential.Organization skills: Life in a medical office can get very busy and hectic, so it’s important to be able to juggle responsibilities and information effectively, without making mistakes or causing confusion.What Education Do Medical Assistants Need?To start, medical assistants typically have at least a high school diploma. Some medical assistant jobs provide on-the-job training. However, most aspiring medical assistants get either a certificate in Medical Assisting or an associate’s degree in Medical Assisting, to gain a background in the necessary science and clinical skills that the job requires.There is no absolute requirement that medical assistants be certified, but some states and many jobs require certification by the American Association of Medical Assistants (AAMA). Medical assistants can become certified by completing an accredited Medical Assistant program and passing the Certified Medical Assistant Exam offered by the AAMA.How Much Do Medical Assistants Get Paid?According to the U.S. Bureau of Labor Statistics, medical assistants make a median salary of $31,540 per year, or $15.17 per hour, depending on location and experience. This can vary according to experience and location, as well as areas of specialty and expertise. (for example, administrative vs. clinical).What’s the Outlook for Medical Assistants?The outlook for the medical assistant field is bright indeed- demand for these medical professionals is not likely to slow down anytime soon. Per the U.S. Bureau of Labor Statistics, the field is expected to grow by 23% by 2024, much faster than average.If you know you want to work in the healthcare arena, medical assisting can be a great way to break into a medical career. Good luck!Interested? APPLY HERE

Physical therapy evidence based practice articles Research Paper

Physical therapy evidence based practice articles - Research Paper Example Moreover, the patients were expected to have no pre-existing conditions limiting mobility or contra-indications or balance to TENS. Furthermore, the participants were selected from local community stroke factions and volunteers from the research groups database. Additionally, the participants were expected to be able to give an explicit consent and travel to the study facilities for the necessary testing. The intervention involved a single session of "active TENS" given through a "sock electrode" (frequency between 70-30Hz over a 5s cycle) as well as a course of control treatment (participants wearing the sock electrode lacking stimulation), lasting about two hours in total. There was blinding where all the patients acted as their own control while the randomization followed the order in which the control or TENS was issued thus all participants receiving both stimulation and control conditions. The outcomes reported were obtained from plantar flexor and dorsiflexor strength and proprioception employing an Isokinetic Dynamometer, balance, gait speed and falls risk. The analysis was an exploratory trial to determine the effects of "activeTENS." The study provided initial evidence of the possibility of "activeTENS" to benefit physical function following stroke that merits further second phase trials to improve the intervention. All the patients tolerated "activeTENS" and most of the parameters, advanced throughout stimulation with activeTENS; gait speed (p = 0.002), balance (p = 0.009), proprioception of plantar flexion (p = 0.029) and plantar flexor strength (p = 0.008), except dorsiflexion proprioception (p = 0.078) and dorsiflexor strength (p = 0.194). There was no threat to validity or reliability as the only complaint of leg pain after treatment was resolved the following day. Moreover, the concerns that "activeTENS" could have

Health Psychology Master Essay Example | Topics and Well Written Essays - 2000 words

Health Psychology Master - Essay Example As Tudor (1996) states mental health should be seen as a 'positive concept', that must be seen as different from psychopathology. Good mental health is not only about not having difficulties which cannot be overcome, but also implies that the individual will develop in, an emotionally and intellectually, healthy way across their lifetime. These healthy skills will give the individual, child or adult, the strength to be able to manage when life's inevitable problems find them, as well as being able to form fulfilling interpersonal relationships (BMA, 2006; MHF, 2006). The term mental health covers a wide range of difficulties that individuals may encounter throughout their lives. These can range from everyday concerns, such as a homework deadline, to severe and crippling problems, such as depression (BMA, 2006). The ONS (2006) defines mental health disorders as a set of clinically recognised abnormal behaviour and symptoms, which cause the individual extreme distress and distortion to their everyday lives. These crippling problems cause great suffering for the individual, and severely affect their ability to function in everyday life. However, these disorders do not manifest over night. They are usually brought on slowly and have roots in childhood (Ahrons, 2004). Therefore, if British children are already suffering from mental health difficulties, then as an adult they will have a high chance of these problems continuing or reoccurring. As has been reported in the media (USAtoday, 2008; The Times, 2008; BBC, 2008) British society seems to be letting down their children, as they are reportedly 'the unhappiest children in Europe' (UNICEF, 2006). Other research has implied these same results (Alexander & Hargreaves, 2007; Porthouse, 2006). Research published in Porthouse (2006) stated that John Bradshaw has shown that British children were more unhappy than most of their European counterparts. This led to a flurry of research on the matter. Bradshaw's report (Porthouse, 2006) and later ones from UNICEF (2006) have suggested that Britain is one of the worst places for child health, that British teenagers have the second lowest score for their hopes and ambitions for their future careers and employment prospects. The UNICEF (2006) report covered six main dimensions including material wealth, family relationships and peer relationships, education, the child's subjective understanding of their well-being, all brought toget her to present an encompassing picture of British children's lives. Alexander & Hargreaves (2007) state that what was most striking from their research was the amount of agreement which the results showed, particularly in the main areas of 'educational purpose, curriculum and assessment, the condition of childhood and society, and the world in which today's children are growing up' (p.1). What was more striking though was the negativity and 'critical tenor' that these issues told the researchers. The researchers found repeatedly that the children felt under powerful or even extreme pressure from the schools they attended. However, Harris and Guten (1979) state an individual's health behaviour shows little consistency. They may go to the gym everyday to look after their bodies, and then eat fast-food burger on the way home. This makes applying theory difficult. In addition, health behaviour tends to change over periods of time, making conclusive assumptions of

Evaluation of Journal Article Involving Cross Cultural Perception of Eu

Evaluation of Journal Article I. Introduction The essay is about to evaluate the journal written by Coen Heijes and express my personal interpretation of the article. The essay was divided into five sections. First of all, I would briefly outline the topic of the article and introduce the findings made by the author. Secondly, I would analyze the theory and literature review by evaluating the main theoretical framework. Then research design and methods would be discussed, followed by the findings and conclusions given by the author. Finally, personal implications would be delivered. In my opinion, take power dynamics into account while analyzing the perception across-cultural is a beneficial supplement to the dimensional approach which is limited in doing research on international management. Despite lacking of empirical research on relations between cross-cultural perception and power asymmetry in organizations, this paper could be a significant reference on further research. II. Description of the paper being evaluated In this paper, the author delivered a research about cross cultural perception and power dynamic across changing organizational and national contexts in Curacao and the Netherlands. The essay is divided into seven parts. First of all, the author pointed out that more and more researchers found they should go beyond standard cultural dimensions of Hofstede when analyzing the national cultures because culture is not so much fixed, cohesive and systematic concept but more dynamic and co-created. Therefore, the author expanded on the interactions between culture and power and discussed the role of power and power differences in cross-cultural perception. Second, methodological triangulation was used al... ...ice organizations in the IRS and the police in the Netherlands and Curaà §ao. The results of the research findings were just the reflection within the public services organizations and it cannot indicate that similar conclusions would be drawn up in business organizations. Besides, the study lacks some empirical data on the relation between cross-cultural perception and power asymmetry in organizations. Furthermore, this study paper made me think about another case of the UK and HONG KONG, since the impact on the cross-cultural perception would be more complex not just considering the power dynamics and power imbalance due to the western social system background based on Chinese culture. In all, I benefited from the power dynamics influence study on cross-cultural perception and it would be a good learning example for me to carry out research in the future .

Interview tips

To help the interviewee (you) decide if this is the Job that you want and ask uestions that will help you determine if this Job will be a good fit for you. 2. To help the interviewer decide if you are the best fit for the position that is available. It really is that simple. But that does not mean that it is an easy process. From the moment that you find out you have an interview; you must step into sales person mode. â€Å"But I want to be a security guard – not a sales person,† you might be thinking. That's true. Until you have the job though, you are a sales person and what you are selling is yourself.You must be able to sell yourself as something that the company needs to fulfill a purpose. There are two rules that sales people follow, no matter what they are selling: 1. Know your product. 2. Know your audience. These two rules will take you a long way in the interview process and all of the tips that you are going to read about in this e-book will all come back to these two things. Without knowledge of your product (yourself) and your audience (the company you want to work for) you will not be successful in the interview.Before, moving on to the 10 tips that will help you in the interview process, remember that the interview process does not begin the moment you walk in the 5 Before the Interview oor of the interviewer's office. Nor does it begin when you walk in the building of the place you are being interviewed at. The interview process begins the moment you find out that you have an interview. And that is where we will begin. Before the Interview 1. Research Before you begin doing anything else, your first task should be to find out as much about the company as possible. And that goes back to that second rule of sales, â€Å"Know your audience. The more you know about the company that you are want to work for, the more information you will have available to show the interviewer that you are the best erson for the Job. It could be somethi ng as simple as knowing that the owner of the company has been nominated for an ABC award or knowing how many people the company employs each year. Every little bit of information can be helpful in some way. Here is some of the information that you should look for: 0 Who are the leaders of the organization? Have they been featured in the news or media lately? What are their personal mottos, goals, and values?Where did they go to school? Have they owned other companies? 0 What kind of online presence does the company have? Most businesses have a web site, so make sure that you read every age of that site. Do they have a Facebook account or a Twitter account? Read the latest updates and tweets. See how they interact with others and topics show up on their tweets and on the wall of their page. 0 Who is the company's competition? How does the company promote themselves to stand out amongst the competition? Does the company have a motto? Is the company growing or expanding in comparison to other companies? Before the Interview 0 Does the company participate in volunteer events or charities? Are they involved in the community? Any information that you can gather about the company can be helpful. The information that you learn can help you answer questions. It can also create questions that you can ask later in the interview. 2. Practice No matter what questions you are answer and no matter what you are talking about, it is important to sound confident. The more you practice what you are going to say, the more confident you will appear. Practice by yourself and practice with other people.Friends, colleagues, and family members make excellent practice partners and sometimes they hear things that you might not notice. You may not notice how many times you say, â€Å"Umm†¦ † but your practice partner will. You can also practice by using a recorder or a web camera. With a recorder, you can focus on your speech. Listen for things like talking to fast or too sl ow, pronouncing words wrong, overuse of the words â€Å"like†, â€Å"um†, or â€Å"uh†. Some people have a tendency to let words trail off at the end of their sentences and this can make you difficult to understand.With a web camera you can pretend that the camera is the interviewer. Observe how much you keep eye contact and how often you look at things other than the â€Å"interviewer†. When you are practicing tor the interview, one ot the most obvious things to practice s how you answer interview questions. Be familiar with the most popular interview questions and practice answering them until you are completely comfortable with your answers. You will read more about the most commonly asked interview questions in the During the Interview section.You can also find more common interview questions that you can practice by doing some research online. 7 Before the Interview The interview questions are not the only thing you should practice though. Some of th e other things you can practice are: 0 Your handshake. 0 How you introduce yourself. 0 How you end the interview. 3. While You are Waiting You will often have some time to wait in the reception area before you go into the interview. This time is important, too. Here are a few DOS and DON'TS to keep in mind: 0 DO use this time to mentally rehearse your answers. 0 DON'T talk to yourself. DO visualize yourself entering the interviewing room, shaking hands with the interviewer, and appearing calm and confident. 0 DON'T chat up the receptionist. The receptionist has their own Job to do and it is not the receptionist's Job to babysit you or entertain you. 0 DO get rid of the chewing gum before you enter the building. You do not want to have it in your mouth when ou enter the interview and it will be more difficult to dispose of once you enter the waiting room. 0 DON'T pace. Pick up a magazine or brochure before you sit down if you like but don't spend your time wandering around the recept ion area. DO use the restroom before you get settled. A full bladder will distract you and make you appear nervous. 8 During the Interview During the Interview 4. Confidence is Key The first few minutes of the interview are imperative. It is believed that people develop an impression ot you within the first 30 seconds and that impression can continue through the interview. No matter what you must appear confident. If you don't believe in yourself, if you do not have confidence in what you are selling, how can you expect anyone else to believe in you?One of the worst things you can do in the first 5 minutes of the interview is showing your nervousness. For instance, â€Å"If they are nervous and can't answer questions or give one word answers,† says Ahmed Elbarmil of North Eastern Security Force, it decreases your likelihood of getting hired. How can you demonstrate confidence in those first few minutes? One of the best ways to do this is to smile. A smile goes a long way in a ny situation but it is especially important in the interview. It tells the interviewer that you are happy to be there and that you are happy to meet them.A smile implies sincerity and approachability. A smile suggests that you are honest. You can also show that you are confident through your eye contact. Eye contact should be maintained throughout the interview, but when you first meet someone it is even more important. When you make eye contact with someone you are telling them that you have nothing to hide. You are suggesting that you are an open book. You also give them the impression that you are interested in them and that you are ready to listen. Of course, one of the things that convey confidence more than anything in an interview is your handshake.

Hip-Hop Culture - Free Essay Example

Sample details Pages: 5 Words: 1492 Downloads: 1 Date added: 2019/08/07 Category Music Essay Level High school Tags: Hip Hop Essay Did you like this example? Hip-hop is born in post-industrial New York and came out of the neglected minority youth of the city. It is a major part of black American culture. It is a form of communication in that through music it expressed the black community. Don’t waste time! Our writers will create an original "Hip-Hop Culture" essay for you Create order It expressed the struggles and accomplishments that they went through. It expressed resistance against society, but not about social order. It is used to stand up for injustice and humanity. In 1988, N.W.A released Fuck tha Police, a protest song, to show their attitude toward police brutality. The lyrics of the song protested police brutality and racial profiling and it criticized the local police force. Although hip-hop artists used music as a form of communication, they also presented women as props and objects through different media. Although there are hip-hop artists of both genders, the hip-hop industry is male-dominated. Therefore, the marketing strategies for each gender vary when it comes to music production and the content of the lyrics. In hip-hop, males are considered to be aggressive, dominant, and flattened whereas females are submissive, hypersexual, and silenced. Male tend to play on their masculinity. Their marketing strategies are based on their ability to get wome n. The lyrics are centered around instructing women to perform sexual behaviors and this leads to the objectification of women. The media is using the female bodies to promote the rap culture. White America sexualize, devalue, and objectify the bodies of black women. It is very common for black women to be oversexualized and to be used as props in music videos. They are used as inanimate objects for visual experience whether it is through their clothing or their action. The objectification of women is shown in a music video Tip Drill or E.I. (reinvention) released by Nelly in 2000. When a woman is referred to as Tip Drill it means that she has a breathtaking body but an average-looking face. The lyrics of the song included, You lookin good in them shorts, but they look better on the flo, Toot that ass up mama, put that dip in ya back, It must be ya ass cause it aint yo face, and I need a freak that will not choke. The lyrics of the song themselves objectify and degrade women. However, the music video takes the trope of misogyny to a whole different level. In the music video, women, mainly African American are surrounded by male artists. Women are seen barely clothed whereas men are fully clothed. Money is thrown over the females bodies. The camera is focused on the females genitalia. Nelly swipes a credit card between a females behind while looking mischievously into the camera. Women are performing sexual behaviors and sexual activities. This suggests that money drive females sexual performance and that they are strippers or prostitutes. In the music video, mo st of the women are black. This is a stereotype of how the mass media depicts the black female body. The media see the black female body as exotic, untamed, sexual objects. Womens bodies are seen as disposable sources of sexual pleasure and income. Although the hip-hop culture is mainly dominated by males, misogynistic lyrics and unpleasant music videos lead to females being disrespected and shamed on. Cheryl Keyes grouped hip-hop femininities into four major categories: the queen mother, fly girl, sista with attitude, and lesbian. These categories identify the number of experiences that women brought to the hip-hop culture. Imani Perry mentioned on how black womens roles as badasses show resistance in hip-hop. When women are badasses, they find their voice. It becomes a strategy for expressing feminism. Perry stated that badass black women offer a more complicated narrative in that their narrative shows their rage and frustration on how it is like to be in a male-dominated black community. They are usually racially oppressed, sexually abused, robbed of gender roles, and overburdened by community responsibility. Perry builds upon Keyess idea that a sista with attitude conveys that rage is a privilege that is reserved for both genders. Through their lyrics, they are able to show their assertiveness, attitude, and independence just like that of black men rappers. In hip-hop, anger is considered a valid dimension for females. They are looked upon as victims in that they are mistreated. Through hip-hop, they can voice their frustration and rage. With this in mind, Regina N. Bradley grouped hip-hop masculinities into four main categories. The philosopher kings are performers who promote the worl d and their position around them. They are viewed as touchstones of the hip-hop culture and portals to experiences lodged in hip-hop that may not translate to a white audience. The playas and pimps expressed hypermasculinity and hypersexuality through the commercial hip-hop culture. They are highly visible, heterosexual, misogynistic, and the crux of hip-hops Black cool pose. They see hip-hop as male-dominated and at the expense of women. Dope boys and trap stars identity are associated with the drug culture. They are nihilistic, violent, and quick-witted disclosures about their knowledge of the drug game. Hustlers are characterized by their ability to think and respond quickly and effectively. They have strong desire and determination to succeed. Their narratives focused on their struggle as well as their path to success. They are recognized as powerful and important figures in hip-hop. Tricia Rose divided sexism in hip-hop into two groups. The first group is those who do not speak about the prevention of discrimination when it comes to black women. They do not offer support of feminist agendas. They focus on protecting America from hip-hop and deviant black people. This groups main concern is respect, however, not in the sense of womens rights or the nature of the male-dominated culture. For them, the disrespect some black men shown to black women is a sign of insubordinate black masculinity. The second group is those who challenge misogyny against black women and perceive hip-hop as having a harmful and destructive effect. They are concerned about the influence of commercial hip-hop on black women and how they are viewed as sexual objects which may affect the black communities. Rose said that. the emphasis on the degradation of women has roots in white conservatism, it also has solid roots in black religious and patriarchal conservative values. Mainstream masculin ity continues to treated women as if they are less valuable than men. Women are less powerful socially, economically, and politically. Males tried to control, label, and exploit womens sexuality. Images and lyrics from commercial hip-hop treated black women with disrespect and disregard. Males used women as props that boost their egos. They treated womens bodies as sexual objects. In 2005, 50 Cent released Candy Shop. Throughout the music video, there is a clear representation of male dominance and wealth. At the beginning of the video, 50 Cent drives into a mansion in a Ferrari. When he enters the mansion, women are dressed very sexually, revealing, and provocatively. There are only one male and a numerous number of females. Near the end of the video, 50 Cent picks up his order from a drive-thru window and tells the female worker to keep the remaining of the change. This portrays that males make the money and have more control of power whereas females are working at a job that paid minimum wage. 50 Cent has enough money and does not need the change. Since the change is unnecessary, he is telling the female worker to keep the change. In the music video, women are viewed as sexual objects in the way they are dressed. Men can control and play around with women. Women are viewed as sources of sexual pleasure and income. On the other hand, the representation of women in hip-hop is completely the opposite. Women are encouraged to dress and dance in a sexual way. They are used as decoration in music videos. Men look at women sexual body parts with their sexual long ing gaze. This does not apply to the females in the music videos but also to female hip-hop artists. In many music videos, the number of women always outnumbered the number of men. Women are dressed in a sexual manner by wearing short and tight dresses as well as bikini and swimsuits. These outfits centered around their sexual bodies. Womens behaviors and actions meet the mens wants and desires. Many of the womens behaviors and actions show that they are objects to men and that they are used for their pleasure. White America portrays males and females differently in the hip-hop culture. In a male-dominated community, men are viewed as aggressive, dominant, and flattened. Women are considered submissive, hypersexual, and silenced. White America and mass media devalue and demean women in the hip-hop culture. Women are dressed in a sexual way to perform sexual behaviors and actions around men. Thus, they are looked upon as sexual objects and props to men. They are objectified. They are used as sexual pleasure and entertainment for men. They are not being respected as women.