Abortion Pro Choice Or Pro Life Essay - 1492 Words

The topic of abortion is a highly controversial discussion that has been prominent in the debates of morals and politics for decades. Most people agree that on the topic of abortion, it is like a black and white fallacy, which is an issue that only has two options. For example, a black and white and fallacy is that a person can either be a Republican or Democrat, there is no other option. In the discussion of abortion, the black and white fallacy is either pro-choice or pro-life. Despite this commonly believed two-sided argument, there is a third choice, pro-rights. Pro-rights argument is similar to that of pro-choice. Pro-rights defend the validity of abortion, by arguing abortion is within the natural, given rights of a woman; It is a woman’s right to be able to choose. This perspective focuses on the right of a women to her own body, her right of prosperity and happiness, and the lack of rights the fetus possesses. Each person, man or woman has a right to their own body. A woman has a right to dictate what happens to her own body and the right of self-preservation. Judith Jarvis Thomson stated that â€Å"Some [anti-abortionists] won’t even make an exception for a case in which continuation of the pregnancy is likely to shorten the mother’s life; they regard abortion as impermissible even to save the mother’s life† (Thomson, 2013, p. 298). These anti-abortionists renounce abortion even if it threatens the life of the woman, they see more value in the fetus than the woman.Show MoreRelatedAbortion : Pro Life And Pro Choice1719 Words   |  7 PagesAbortion: Pro-Life and Pro-Choice â€Å"I have also said that anyone who doesn t feel sure whether we are talking about a second human life should clearly give life the benefit of the doubt. If you don t know whether a body is alive or dead, you would never bury it.† That was just one quote said by Ronald Reagan on the topic of abortion. He also said, â€Å"I ve noticed that everyone who is for abortion has already been born.† Many people, like Reagan once was, are against abortion and believe that it isRead MoreAbortion : Pro Choice And Pro Life Essay1224 Words   |  5 PagesAbortion Issue in the United States (Section 1) Abortion is one of the most controversial issues in America that is centered between advocates that are pro-choice and pro-life. Intentional miscarriages occur when a women induces the termination of a human during pregnancy, the procedure happens during the first 28 weeks of pregnancy. Pro-life and pro-choice advocates differ in many of their opinions, over the years the government has been trying to deal with the problem/issue, and now there are possibleRead MoreAbortion: Pro-Life and Pro-Choice694 Words   |  3 Pagesï » ¿Pro-choice abortion Man was born with an inalienable aspect of choice and it is with this aspect that the person will die holding to, indeed, at individual levels people have even the choice between living and death and can decided to end their lives even without informing anyone about it. For long the issue of abortion has attracted a lot of attention and there should be lasting stands take towards the whole aspect of pro-life or pro-choice abortion. My personal stand is that the pro-choiceRead MoreAbortion, Pro Choice, And Pro Life1503 Words   |  7 Pagescontroversial topics in America is abortion. In medical terms, â€Å"an abortion is the premature exit of the products of conception (the fetus, fetal membranes, and placenta) from the uterus† (Medicine Net). All around the world, the practice of abortions has been widely used to control a woman’s reproduction. The polarizing, emotional debate on abortion has been an ongoing issue that still exists today. People’s different perspectives and opinion on whether or not abortion is immoral continue to divide AmericaRead MoreAbortion : Pro Life Or Pro Choice?2491 Words   |  10 Pagesbeen many debates about abortion since the middle of the 1800’s, it is still a large problem in current ti mes do to the question regarding women’s equality and freedom under the topic of abortion: pro-life or pro-choice? There have been many restrictions put on abortion clinics and doctors recently in attempts to put abortion clinics out of business, ultimately ending abortion in some areas and states. Many women, such as poor and minorities, are unable to get an abortion due to the location of theRead MoreAbortion : Pro Life And Pro Choice Essay1829 Words   |  8 Pages Abortions Abortions are one of the many things that everyone has an opinion on. As defined by the 2012 Merriam-Webster dictionary, an Encyclopedia Britannica Company, an abortion is, â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus as a spontaneous expulsion of a human fetus during the first 12 weeks of gestation--miscarriageRead MoreAbortion : Pro Life Or Pro Choice1040 Words   |  5 PagesAbortion is a controversial topic in the world’s culture today. There are two major stances concerning abortion: pro-life or pro-choice. If an individual is pro-life, she recognizes that a baby is a human in the womb and wants to protect the life of the baby. If an individual is pro-choice, she believes the baby in the womb is not alive and the mother has the right to do away with the fetus. Each view has a value judgment on the topic of abortion. A value judgment is a judgment someone makes on theRead MoreAbortion : Pro Life And Pro Choice1282 Words   |  6 PagesAbortions are one of the countless subjects that every person has an interpretation about. As defined by the 2012 Merriam-Webster dictionary, an abortion is, â€Å"the conclusion of a pregnancy after, accompanied by, succeeding in, or closely shadowed by the passing of the embryo or fetus as a natural removal of a human fetu s during the first 12 weeks of gestation also known as a miscarriage, the tempted exclusion of a human fetus, or the dismissal of a fetus by a local animal often due to infection atRead MoreAbortion : Pro Life And Pro Choice971 Words   |  4 Pagestiny human or just a fetus? According to Webster Dictionary, abortion is â€Å"the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus†. There are two sides when it comes to abortion: pro-life and pro-choice. Pro-life supporters are usually religious individuals, individuals who believe it is a kind of murder, and/or people who believe in the sanctity of life. Pro-choice supporters are normally individuals who believe a woman has theRead MoreAbortion : Pro Life And Pro Choice983 Words   |  4 PagesAbortion has been a heated debate in the United States for decades. Since before the ruling on Roe v. Wade, it is clear that this is an issue that is far from ever being decided upon. Between those who are pro-life and those who are pro-choice, scholars from both sides work on disproving the morality of the other side. With the evolution of abortion laws and regulation through the decades, it is difficult to imagine the United States withou t conflict pertaining to abortion. Despite pro-life and pro-choice

Obesity in Indonesia - 722 Words

Nowadays, it seems obesity has become one of the most frequently discussed issues that occur not only to developed countries but developing countries as well. And Indonesia has become one of the victims of many. It is likely to happen because of lifestyle changes that affect physical activities and what then people consume. In order to prevent future damages, possible solutions have been proposed divided to direct and indirect solutions. Finally, it will be discussed whether those suggestions can make a difference or not for new generations to come. For a start, obesity is a medical case where the calculations of people’s weights are over than the normal weight that is given depending on their heights. It can cause various diseases, which can result to a short life span (â€Å"Overweight and Obesity†, 2012, para. 1). Obesity in Indonesia doesn’t only happen in the capital city but also in rural areas. According to Health Ministry research, the percentage of  ¬overweight adults has increased from 12 percent to 21 percent from 2007 to 2010 (Irin, 2013). The Health Ministry released another research and it was found that 14 percent of 5 year olds Indonesian children were overweight. Followed by 9.2 percent of obese children from the age range of 6 to 12 (Sagita, 2011a). Even though Indonesia got 4th place with the lowest obesity rates on the list compared to other Asian countries (â€Å"Obesity Rates†, 2013), it still raises concern because of high population growth. With obesity problemShow MoreRelate dKiller Cultures: Discovering the Effects of Culture on Ones Personal Happiness921 Words   |  4 Pageshappiness B. Detail 2: Healing effects of religion C. Detail 3: Depression rates in India vs. America III. TS#3: In Indonesia, Gilbert found the balance between indulgences and faith, creating a happy, balanced life. A. Detail 1: Depression and obesity rates in Indonesia vs. America B. Detail 2: Obesity rates in Indonesia vs. Italy C. Detail 3: Depression rates in Indonesia vs. India IV. TS#4: After discovering that a balance of indulgences and prayer is the formula to a happy life, one canRead MoreNutrition Transition Of Indonesi Developing Countries892 Words   |  4 PagesNutrition Transition in Indonesia Similar to other developing countries, Indonesia is also experiencing a rapid nutrition transition. Malnutrition in Indonesia has no longer been a single nutrition problem since more people become overweight recently (Lipoeto, Lin, Angeles-Agdeppa, 2013; Usfar, Agnew, Juniwaty, Howell, 2013). The trend does not only occurs in people from urban areas as found in other developing countries, but also in people from rural areas with low income level (Roemling QaimRead MoreIndonesi A Country Of Indonesia1545 Words   |  7 PagesLocated between the Indian and Pacific oceans in the Southeast Asia, Indonesia ranked number four (as in 2014), as the most populous country in the world with 252,812,245 milion people (worldometers, n.d.). 13,194,000 million people alone are living in the capital city of Indonesia, Jakarta (national geographic, n.d). It is a country consists of 17,000 islands; around 6000 islands are inhabited and Indonesia is linked to the equator (Infoplease, n.d). It is us ed to be colonised and under the influenceRead MoreTobacco And Its Effect On Society831 Words   |  4 Pagessuch as cigarette user or smokers may think that smoking is part of lifestyle, self-actualization and individual free will (Carrigan, 1995). Some sources also identify that smoking can lowers risk of knee-replacement surgery, Parkinson s disease , obesity, death after some heart attacks and helps the heart drug clopidogrel work better (Allam, Campbell, Hofman, Del Castillo, Fernà ¡ndez-Crehuet Navajas, 2004; Tanaka et al., 2010; tobaccoinaustralia.org.au, n.d.; Wanjek, 2011). On the other hand, forRead MoreThe Effect and the Solution of the Food Habit in Indonesia Essay examples1830 Words   |  8 Pages1. Introduction This report examines the effects and provides solutions for food habits in Indonesia. People around the world eat different types of food in different ways at different times. (Luitel, 2006). Food is not functional for consumption only but also as a culture which eventually develops local people’s food habit (Hartog, Staveren, Brouwer, 2006). According to The Indonesian Consumer Behaviour, Attitudes and Perceptions Toward Food Products (2011), Indonesian traditional foods suchRead MoreThe Ethical Regulation Of Transnational Food Companies And Implement Strategies That Promote Healthy Diets846 Words   |  4 Pages Over the last 20 years the worldwide prevalence of obesity has more than doubled, making it the fastest growing cause of disease and death worldwide1 . The expanding markets in developing countries due to globalization have attracted the influx of multinational food and drink companies into these countries with aggressive marketing strategies targeted mainly at children. This has resulted in a nutritional transition from traditional plant based diets to western high fat, energy dense diets withRead MoreThe Causes and Effects of Obesity Essay1390 Words   |  6 Pagesproblem of obesity, results from cause and effect. While many factors are involved, the causes for obesity are ultimately from choices made by individuals. One of the causes for the continuing rise in obesity in the United States is because the cycle of obesity, that perpetuates from parents to their children, continues. Poor nutritional and physical activity modeling from obese parents has a profound negative effect on their children, and if we are ever going to be able to stop obesity rates fromRead MoreHlsc1201236 Words   |  5 Pagesare many hospitals and also have full of equipment to do big operation. Yet, they tend to have bad lifestyle diseases such as obesity, diabetes and heart attack because of their daily food. My father has passed away because of heart attack. The reason is He did not really care about his health condition; he smokes and eats everything that he wants. I think in Indonesia, people in the country side are healthier because of their good lifestyle diet. They eat food from their farm which is more naturalRead MoreAssignment 11209 Words   |  5 Pagesare many hospitals and also have full of equipment to do big operation. Yet, they tend to have bad lifestyle diseases such as obesity, diabetes and heart attack because of their daily food. My father has passed away because of heart attack. The reason is He did not really care about his health condition; he smokes and ea ts everything that he wants. I think in Indonesia, people in the country side are healthier because of their good lifestyle diet. They eat food from their farm which is more naturalRead MoreObesity And Overweight Is The Accumulation Of Excessive Body Fat That Poses A Potential Health Risk1478 Words   |  6 PagesWhat is obesity? Obesity or overweight is the accumulation of excessive body fat that poses a potential health risk to an individual. It is measured by the body mass index (BMI). The weight (kilograms) of the person is divided by his or her height squared (meters). A BMI greater than or equal to 30 is considered obese and a BMI greater than or equal to 25, but less than 30 is considered overweight (WHO, 2014). People who are obese or overweight are highly at risk for many chronic illnesses, such

Example of Term Paper Outline Free Essays

Example for Outlining a Research/Term Paper Before you start writing get your ideas down in a logical sequence that you can then use to expand while actually writing the paper. This is only meant to be an example and a guide; pay attention to your teacher’s instructions for the assignment and format instructions for their class. Know what style format your instructor wants you to use – APA or MLA. We will write a custom essay sample on Example of Term Paper Outline or any similar topic only for you Order Now Thesis statement: Example: The cost of medical care in the United States is causing the poor to receive substandard care. Key points: Examples of possible key points for the above thesis statement: 1. Paying for medical care is beyond the reach of the poor. 2. Paying for medical insurance is beyond the reach of the poor if not offered by their employers. 3. The poor are forced to use over-extended and under-staffed medical facilities if they cannot afford care. 4. Are we ethically responsible for caring for the poor? 5. What would possible alternatives be to supplying medical care for the poor? You can use the thesis statement and key points to create an introductory paragraph; then you will expand in the rest of the paper on the thesis and key points. Examples of expanding on key points: Key point 1. Paying for medical care is beyond the reach of the poor. Expand your ideas for this topic – this could be one or more paragraphs. Demonstrate why and how medical care is beyond the poor. Average cost of medical care as opposed to average salaries. The poor have to use clinics and other free care. Key point 2. Paying for medical insurance is beyond the reach of the poor if not offered by their employers. Can the average worker afford health care costs even if they have them. Average costs of health care plans. If an employer does not supply health care benefits how can employees get it. Key point 3. The poor are forced to use over-extended and under-staffed medical facilities if they cannot afford care. What kind of facilities are available to people who can’t afford health care. What are limitations for using those facilities (income, etc. ). Are these facilities adequately staffed and funded. Pros and cons for these facilities – i. e. better than no health care at all, don’t see the same doctor, etc. Key point 4. Are we ethically responsible for caring for the poor? Does a society have an ethical responsibility to take care of its poor? Moral ethical foundations – religious, ethical, philosophical. Economic / political reasons for providing or not providing health care. Key point 5. What would possible alternatives be to supplying medical care for the poor? What models exist in other countries? Do they seem to work? What alternative models are available in this country? i. e. Faith based, private foundations like The Shriners, etc. What factors / institutions would fight against change in health care? i. e. Pharmaceutical companies, insurance companies, non-flexible thinking, etc. Summary / Conclusion: Create a key summary sentence/paragraph that declares a wrap-up of concepts you have covered in the paper. You may want to quickly summarize your main ideas. This should transition into a Conclusion of your ideas on the topic. The conclusion could be a separate paragraph or this section could be more than one paragraph. Reference / Works Cited: List of the sources you used in writing the paper. Follow your teacher’s instructions for number required and format. Glossary: Thesis statement – a brief sentence presenting the main point of a persuasive writing, usually in the introductory paragraph. Key points – those ideas that you will use to support your thesis and expand on in the text of the paper. Summary – a brief statement that presents or recaps the main points in a concise form. Conclusion – bring to a close in a logical, reasoned way the ideas that you have supported in your paper. References / Works Cited: Citation – a short note recognizing a source of information or of a quoted passage. Works cited – a page at the end of a research composition that lists all the resources that you used. Parenthetical citation – a citation style in which in-text citations must be enclosed within parentheses and embedded in the paragraph, as opposed to the footnote style. Footnote – A brief note at the bottom of a page, or on a separate page at the end of a paper (then usually called an Endnote), explaining or expanding upon a point in the text or indicating the source of a quotation or idea. Research / Term Paper Outline Worksheet Thesis statement: Where will I find information on this topic? Print – Internet – Journals – Interviews – etc. Has the instructor specified where you are to look for information? What resources you are not to use? How many sources you are to use? Key Points – list the key points to investigate based on your thesis statement: 1. . 3. 4. 5. On separate sheets of paper expand on each of your key points – jotting down additional ideas or beginning to actually write. Summary / Conclusion: On a separate sheet of paper summarize and come to a conclusion on your topic. This is where you are bringing it home and wrapping up the paper. Works cited: List the resources that you have used . Remember to use the style your instructor specified – APA or MLA. Use this outline to begin writing your paper. When you have completed a draft – read, edit and rewrite. How to cite Example of Term Paper Outline, Essays

Marketing Plan Educational Product

Economics Because the business is a start up, we intend to do much of our operations in Montreal, Canada after which we will weigh the prospects of operating in other destinations.Advertising We will write a custom term paper sample on Marketing Plan: Educational Product specifically for you for only $16.05 $11/page Learn More We settled on Montreal because of its high population of at least 3,859,318 people. Moreover, a number of its firms deal in aerospace, nanotechnology, and information and communication technology products which can really make use of our brainchild (Canada Economic Development, 2010). This is a clear indication that the residents of the city are technologically savvy. Another reason that makes Montreal an ideal location for our start up is its population of students who are the end users of our products. There are at least 165,000 universities students in Montreal including 15,000 international students. This gives it an upper hand over other Canadian cities in North America (University of Montreal). The main consumers of our product will be students and university professors. Of the four major universities in Montreal that we target, two are English speaking and the other two are French speaking. These are Concordia, McGill, UQAM and University of Montreal respectively. University of Concordia has a student population of 44,000, McGill 32,000, University of Montreal 55000, and UQAM 66,000 (Canada Economic Development, 1996). One of the major barrier would be language. Universities that use English as the only mode of communication attract a huge number of international students as opposed to institutions where French is used as the major mode of communication which only attracts local French speaking students.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This makes the market of our product to be more divers e. Our ease of acceptability is enhanced by the knowledge of both the students and lecturers who are technologically savvy. These people had either used or encountered RFID before. This makes it very easy to enlighten them on the benefits of this product. Customers After we have properly established ourselves in the market, we will diversify our client base and bring on board large corporations doing business in Montreal (Pride et al, 2010). There are at least 664 enterprises in Canada with over 1,000 employees (The Million Dollar Database). The leading enterprises are General Electronics with over 13,000 employees, University of BC with 10,000 employees, and Government of Saskatchewan with 11,000 employees. Product forecast We are considering bringing on board other Canadian Universities including Quebec education system, multinational companies, and government agencies. Despite the fact that our major customers are currently the students and professors of the universities found in Montreal, we intend to make big organizations our principal customers. Our end users will vary in terms of their income, gender, education, language, socio-economic class, and lifestyle. The factors will be majorly influenced by our principal customers. Distribution At formative stages, the distribution of our product will be undertaken by the outsourced company that manufactures our product. Pricing The pricing of our product will be influenced by many factors like the operation costs, the raw materials used in making the product, the cost of transport, proximity of the market to our manufacturing facility among other factors.Advertising We will write a custom term paper sample on Marketing Plan: Educational Product specifically for you for only $16.05 $11/page Learn More Promotion This will be done by organizing university fares where we will popularize our products among students and lecturers. We also intend to do our advertisement in the daily new spapers and popular media like radio and television stations. Competitors Our major competitor will be enterprises that have tried to initiate idea similar to ours but have not succeeded because of privacy settings. We are likely to penetrate the market because we have managed to solve the problem of privacy setting in the RFID Technology. However, there is a possibility that other players may soon overcome this impediment and eat into a proportion of our market share. However, our position will be strengthened by the fact that we are the first movers in the market. This will endear our customers to us. Our competitor may have an edge over us because of their ability to faster upgrade their technology. Being the pioneers in the market, our competitors are likely to learn from our mistakes and come up with formidable product. This keeps us on toes and calls upon us to up our game. As for indirect competitors, by the virtue of the fact that our company will likely become successful an d bigger, many business enterprises will yearn to eat into its market share. Credit card companies will feature prominently in this sphere because of their concerted effort to ensure that to protect their clients from possible theft. Their major strength would be that they have clients and have built a name for themselves. However, they will only manage to give us a run for our money when they come up with encrypted RFID card. It is incumbent that they come up with their own product design and encryption because our product is patented.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Our competitors will have a difficult time because our security concerns are fixed, we are the market pioneers, we have constant cash flows, there is a huge market visibility, and since our product is a new technology, it has a great market potential. However, some of the underlying threats include government’s resolve to cut expenditure to universities, the business has short term benefits, return on investments may be protracted, market acceptability, and the competitors may decide to upgrade their technology. Operational Plan It will be mandatory that we sign a contract with a company that will manufacturer the RFID encrypted software because we are currently only capable of creating the software. However, we are contemplating having our manufacturing plant in the near future. However, this can be disastrous in case of a breach of contract. In the start up stages most of the operational costs will be borne by us. We are contemplating coming up with a powerful marketing pla n to overcome issues that may spring up due to students filing law suits against universities because of privacy related issues. Top of our operation plan will be idea generation where new and improved RFID concepts will be generated. The generator of the idea will explain it to a friend who will become his business partner. The idea will then be patented. The partners will undertake to do market analysis and establish if there is demand for the product. The idea will be flouted to engineers who will approve its viability. After they have approved it a contract will then be signed. The engineers will do technical analysis and make the idea a reality. A unit of the product will then be designed and encrypted to make it more secure. Patenting will soon follow the encryption process. To ensure proper functionality, the product will then be tested. The product will be outsourced to the product manufacturer to initiate production process. Management We will not have large number of emplo yees because we intend to outsource at start up. The two entrepreneurs will be responsible for the internal management of the company and external management. The two engineers will be concerned with the RFID encryption and coming up with new ideas. They will also be mandated with ICT department related issues. Five installation employees will be brought overboard to look into issues of maintenance as well as and installation. Two assistants will be responsible for managing the company. Reference List Canada Economic Development. (1996). University attendance: Montrà ©al ranks first in relative terms and fifth in absolute terms in North America. Web. Canada Economic Development. (2010). Montreal (06) Region – Social Economic Profile. Web. Pride, W. M., et al. (2010). Foundations of Business. Mason, OH: Cengage Learning. The Million Dollar Database. (n.d.). Search results.Web. Università © de Montrà ©al. (n.d.). L’international à   l’UdeM. Web. This term paper on Marketing Plan: Educational Product was written and submitted by user Mephistopheles to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Ogilvy Mather and Its Competitive Strategy for the Next Four Years Essay Example

Ogilvy Mather and Its Competitive Strategy for the Next Four Years Essay Example Ogilvy Mather and Its Competitive Strategy for the Next Four Years Paper Ogilvy Mather and Its Competitive Strategy for the Next Four Years Paper GRADUATE ECONOMICS PROJECT TEMPLATE Enter the required information in the spaces provided on this cover page. DO NOT ENTER TYPE OR CHANGE PAGE 2 your marked project will be returned via your ECU email address. FAMILY NAMEOTHER NAMESTUDENT NUMBER LYONETTE YOUR ECU EMAIL ADDRESS UNIT CODE AND TITLEMBA5627 PRINCIPALS OF ECONOMICS STUDY MODE BY COURSEWORK YOUR PROJECT BUSINESS NAME OGILVY MATHER AND ITS COMPETITIVE STRATEGY FOR THE NEXT FOUR YEARS I HAVE READ AND FOLLOWED PROJECT INSTRUCTIONS (MARK BOX WITH AN X)X YOUR PROJECT WORD COUNT2818YOUR ABSTRACT WORD COUNT100 REMEMBER to save your project using the filename format shown in the examples below SMITH John 0123456 MBA5627 Project S1 2008 CHEN Chunmei 0987654 ECF5600 Project S2 2007 PATEL Rajiv 007007 MBA 5607 Project S2 2008 MWESI Cholo 0333444 MBA 5627 Project S2 2006 PROJECT ASSESSMENT FEEDBACK TitleUsing the analytical tools developed on this unit, conduct an economic environment analysis of a business you have selected for study and suggest a competitive strategy for that business to cover the next four years. Margin abbreviationsA / V / U Avoid this usage / This is verbose / This statement not clear / Ambiguous D Needs definition NS / No! Statement is a non-sequitur i. e. logically incorrect / Statement is factually incorrect R Repetition this point already made S? / Ref! Reference / Source for this statement? / Citation is incorrect or incomplete Sp / P / PE Spelling error / Punctuation error / Poor expression – see writing skills advisor T Title for table, appendices or graph required This assessment task (AT) is graded under the following headings: (1) instructions guidelines; (2) knowledge of economic concepts theories; (3) discovery use of economic data; (4) application of economic analysis; (5) standards conventions: referencing; avoidance of plagiarism, expression; presentation. Summative Comments – see also inked in-text comments Mark: Instructor Comments Content 1. Project title†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p-4 2. Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-4 3. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p-4 4. Overview of business: Product, Market, Value Creation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. p-4 5. Business costs in the short and long run†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-5 6. Market Structure: Competitor and Regulators†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p-6 7. Macroeconomic Environment 1: The Business cycle†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p-8 8. Macroeconomic Environment 2: Marco Policy, Interest Rates and Taxation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-9 9. International Environment: Global Business conditions and Exchange Rate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p-9 10. The Driving Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-10 11. Competitive Strategy for the next four years†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-11 12. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p-12 1. PROJECT TITLE Ogilvy Mather and its competitive strategy for the next 4 years . ABSTRACT/EXECUTIVE SUMMARY As an advertising agency Ogilvy Mather India has a high ranking in the Indian advertising industry. The paper studies the company, its services and its place in the industry. The paper analyses and defines its market structure as one of oligopoly. It is seen how the state of the economy effects a large company like OM and how monetary and fiscal policies affects its revenue and expenditure. By studying the market structure, economy and the companies driving forces a competitive strategy for the next four years is suggested in order to give OM a better stand in the market. . INTRODUCTION The aim of this project is to study the economic environment of the Advertising Industry in India using the company Ogilvy Mather as the main focus. The various economics aspects which affect a business such as product, value creation, costs, competition, business environment etc will be discussed. An analysis of the market structure define the position of the company and the study of the economy tell us how the company is affected and the best strategy for the chosen company for the next four years will be outlined. 4. OVERVIEW OF BUSINESS: PRODUCT, MARKETS, VALUE CREATION 4. 1 About the Company: Ogilvy Mather is one of the largest marketing communication networks in the world, dealing with multinational and national brands in a number of regions. It is a subsidiary of the WPP group and has numerous offices all around the world; however in this project the main focus is on the Ogilvy Mather (O M) Indian branch. O M was the first advertising agency India, having been in the business for the past 80 years it provides the core service of building and nurturing enduring brands (â€Å"Ogilvy†, n. . ). 4. 2 The Main Product: Ogilvy Mather started as an advertising agency providing the basic services of advertising but today the services provided by the company include Advertising, Direct Marketing, Public Relations and Activation. Ogilvy Activation Includes services in the so called non-traditional area of advertising. As of 2004 advertising by the company recorded around 70% of the revenue i n India (â€Å"Ogilvy Mather India Ltd†, n. d. ). 4. 3 How Does it Create Value: The company creates value in two ways: Reduction of transaction costs – When compared with other companies O M follows a strategy called the 360 Degree Branding approach. This approach covers all aspects marketing communications; it’s when all media contribute towards the campaign and the building of a brand. It provides all the key services the companies are looking thus saving the companies the trouble of having to approach different agencies for different services. This saves the clients through economies of coordination, reducing costs of searching for specific skills and services. Changing perceptions of perceived benefits – Ogilvy Mather is a brand name that has been around for more than half a century. Over the years it has helped build some of the most successful brands in India e. g. Asian Paints, Cadbury etc. Since the main function of the company is advertising its influences customer behaviour by changing perception. Having a client base which included companies like Hutch, Perfetti etc has positioned the company to be one of high repute, hence clients perceive benefits of higher value. 4. 4 Market Dimensions: The Indian advertising market has grown considerably over the years, the 13,200 crore (13. 2 billion) industry has grown from the initial slump in the beginning of the decade, it saw a 14. 1% growth over 2005 (â€Å"Ad Lib: On campaign trail† n. d. ), the industry saw a double digit growth over the next two years. In 2007 the Total electronic media revenue alone was 6100 crore (6. 1 billion) (â€Å"Budget 2007-2008†, n. d. ). Ogilvy Mather have a large market in India, however it enjoys a global presence as well. It offers creative and non creative services to the company worldwide. Some of its international projects include offshore design and packaging work, commercials for Perfetti’s products and creative work for international brands like Coca-Cola, Fanta, Sprite and Singer. 5. BUSINESS COSTS IN THE SHORT AND LONG RUN Brand building or advertising agencies like most other businesses, are multiple –product firms. †An Agency’s costs may depend on how their clients allocate their advertising budgets across media and there is considerable variation in media mix among agencies. †(Schmalensee, Silk Bojanek, 1983). Difference in media mix contributes to a great extent to how different agencies can lower their costs of production. The advertising and brand building industry is one which is labour intensive in nature. In such firms value creation is knowledge, skill and creativity intensive and is delivered by highly creative and skilled employees. As a marketing communications firm OM create value by building the non tangible aspect of the brand. Output and quality in such a firm depends on human creativity and ideas. It is the understanding of brand positioning by the human element that determines the quality and effectiveness of the product. Typically an advertising firm would incur costs such as television billings, costs incurred on business publications, point of purchase, newspapers, internet, direct mail farm publications etc. Changing the scale of business: Changing the scale of production in the short run would mean being able to change the variable factors of production. In the case of Ogilvy Mather changing the scale of production in the short run would mean being able to increase the duration of its contracts, bring in more skilled people like creative designers, copywriters etc. It would take the company a period of three to four months to change its scale of production in the short run. In the long run Ogilvy Mather are able to increase the number of contracts and open new segments e. g. Ogilvy One. In the long run the company enjoys a constant return to scale. Since it receives commission and fees directly in the same proportion as the number of contracts it undertakes the returns to scale is also in the same proportion. It would take the company more than a year to change its scale in the long run. 6. MARKET STRUCTURE: COMPETITORS REGULATORS To analyse the market structure in which the company operates we use Michel Porters five force model. Michael Porter’s â€Å"Five Forces† Analysis Model 6. 1 barriers to entry: Investment – In a large industry like advertising where there are many big players who command more than 50% of the market share it becomes difficult for another company to enter, since a large investment will be required. Highly skilled and creative employees – In a business like advertising a highly skilled, intellectual and creative team of people is required. It is not only difficult to find and employee such a team of people but is also difficult to compensate them as employees of such high calibre are at the higher end of the pay scale. Brand name and customer loyalty – OM have been in the advertising business for more than 70 years, they have created a power brand of high repute. They command high customer loyalty and provide an array of high quality services thus making it difficult for new entrants. Network effect – The advertising industry is one in which there is a high level of business networking since most of the clients are other bigger companies. Competing players may have difficulties entering a market where a strong player like OM has already captured a significant user base. Sunk costs – Sunk costs cannot be recovered if a firm decides to leave the market, they therefore increase the risk and deter entry. Acquiring big companies: In an industry like advertising those companies stand to gain who get the so called bigger deals, i. e. agencies with big companies like Cadbury or Hutch as clients command a better position in the market, it is difficult for new companies to gain such clients. . 2 Rivals: competition among existing companies In India many companies exist in the advertising industry, however only a few big companies are able to provide the service on the scale and complexity which can be comparable with that of OM. India has a lot of Advertising agencies but only a few big companies contribute to the total revenue, Ogilvy Mather recorded the highest capital billings of 7425. 78 million while Saatchi Saatc hi was the lowest at 937. 54 million (â€Å"top Indian advertising agencies†, n. d. ) 6. 3 Bargaining power of buyers Big companies like Cadbury, Coca-Cola, Asian Paints etc are clients or buyers of the services the advertising agencies provide. Since they are looking for top quality services and Brand building, costs are but a secondry issue to them. They have a good bargaining power. However the advertising agency like Ogilvy Mather have a brand name and a high reputation hence they also have a good posiiton where they can negociate 6. 4 Bargaining power of suppliers the suppliers would include all forms of media, cretive designers on contracts, technology suppliers, studio works etc. OM have a good bargaining power since they are one of the big player in the market. 6. 5 threat of substitute Ogilvy Mather offer high quality services but with other huge players like Lowe Lintas, McCann-Ericsson etc operating in the market there is always a threat to the company, when clients untertake mergers or acquisitions they may seek another agency to do their work e. g. OM were kept in the avcume when one of its big clients Hutch was in the process of being taken over by a bigger player Vodafone. 6. 6 Market Structure Ogilvy Mather will be considered as an Oligopoly. In spite of Advertising being a monopolistic competition in this case it is an Oligopoly, the reason being that its is a very large company and faces stiff competition from not more than 7-8 companies, it is these big companies that contribute to more than 75% of the industries revenue. 7. MACROECONOMIC ENVIRONMENT (1): THE BUSINESS CYCLE 7. 1The business cycle The Indian economy in currently in the upswing phase of the business cycle (â€Å"3 ‘I’s’ for 2008†, 2008) the three reasons cited for the Indian economy to e in the upswing phase are: Investment – it has propelled the growth performance of the past four years, building on a solid foundation of consumption spending. â€Å"Gross fixed capital formation, a measure of the increase in productive capacity of the economy, crossed 30 per cent of GDP for the first time, after hovering in the high 20s for several quarters. † (â€Å"3 ‘Iâ €™s’ for 2008†, 2008) The Corporate sector has seen growth in productivity and profitability under the combined impetus of consolidation and capacity expansion. A growth of country’s infrastructure also suggests that the economy is in an upswing, Mega power plant bids by the Tata Group and the Reliance Energy vouch for the same. Although the economy is in an upswing it is facing some short term fluctuations, as we can see in the diagram below than the real GDP has fallen in the 3rd Q of 2007-2008 as compared to the 1st Q, since the US economy has slowed down it appears to be a trickledown effect (â€Å"Can India cope with economic slowdown†, 2008). (â€Å"The Real Economy†, 2008) 7. 2Inflation In an economy all companies are affected by the business cycle, as the economy is in the upswing the country is faced with the challenge of high inflation, Inflation in India currently stands at 7. 4% (â€Å"Macroeconomic and Monetary Developments in 2007-08†, 2008). At present the decline in consumer spending is taking its toll on the fortunes of the advertising industry. Inflation has forced agencies to settle for abysmally low margins. Compared to last year, margins have shrunk over 60% this year (â€Å"Blame it on Inflation, Ad margins shrink 60%†, 2008 8. MACROECONOMIC ENVIRONMENT (2): MACRO POLICY, INTEREST RATES TAXATION The government of any country helps control the economy through it fiscal and monetary policies, the main areas of interest are the interest rates and the taxation. Interest rates and takes affect all business in the economy. 8. 1 Interest Rates According to reports by the Reserve Bank of India the prevailing interest rate is around 6%. The Federation of Indian Chambers for Commerce and Industry (FICCI) blamed the tight monetary policy of the government for the slowdown of industrial growth. The FICCI has suggested a downward revision of interest rates, this would help in the stimulation of demand and would ease the cost pressure on the manufacturing sector (â€Å"FICCI blames high interest rates for industrial slowdown†, 2008). When interest rates are hiked investment is reduced by big companies as a result of the trickledown affect other companies are affected. In the case of OM when its clients e. g. Lenovo reduces its investments it will slowdown and as a result it will squeeze its margins with OM. 8. 2 Taxation Some sectors in the economy seem to be under a greater tax burden than the other, e. . the telecom industry in India is facing various kinds of levies and tax (â€Å"Telecom Firms and Budget 2008-2009†, n. d. ), they in turn may cut costs and adjust their finances to shoulder this tax burden and in turn reduce their expenditure on advertising, in such a case companies like OM stand to lose. 9. INTERNATIONAL ENVIRONMENT: GLOBAL BUSINESS CONDITION S AND EXCHANGE RATES Ogilvy Mather India has expanded its boundaries and now have international clients as well, some of its foreign clients include Perfetti (Italy), Lenovo (China), Coke (US). Having foreign clients means involvement of the exchange rate. Currently the Indian Rupee is trading for 42. 77 US dollars. Ogilvy Mather do commercials as well as other creative work for these brands hence costs and payments are affected by the exchange rate. If the Indian rupee were to appreciate then it would be dearer for OM’s international clients. Trend of the Indian Rupee against the US Dollar 10. THE DRIVING FORCES 10. 1Internet Advertising – today the internet accounts for a large portion of the advertising budget, it is easily accessible and convenient. It has become a part of the media mix for all advertising agencies and can now be considered as one of the driving forces. 10. 2Globalisation – With companies going global they are trying to reach out to a larger and more diverse market, if the key message of the company and its USP is not carried to the public in a proper manner the brand could be affected. OM not only does advertising for such companies but also does brand building, public relations etc. More over is has to always reinvent is creative aspect to meet global standards. 0. 3Creative Team with international exposure – advertising, promotion, brand building etc cannot be effectively achieved without a creative team, creative designers, art directors etc all form part of this creative team. This intangible aspect of the business is called talent and creativity. 10. 4Clients and the general public – today customers and consumers rule the market, it’s all about what they want and what they think , studying consumer behaviour is important for any company. Advertisers always have to keep the attitude and sentiment of the public in mind when creating ads. 10. 5The state of the economy – the state of the economy is also major driving force since the income and expenditure of companies like OM depend on how much their clients are able and willing to spend on advertising and promotion. Companies make such budgeting decisions based on the state of the economy. 11. COMPETITIVE STRATEGY FOR THE NEXT 4 YEARS The country is currently in the upswing stage, the Advertising industry has come a long way where growth is concerned. It recorded a 22% growth over the previous year (â€Å"India to increase advertising expenses by 2010, Assocham, 2007), in the past 6-8 months advertising rates have risen from 30 to 40 percent (â€Å"Empires rise again on the news-stands of India†, 2008). Ogilvy Mather are among the top three advertising agencies in India and it is doing a lot to maintain its position. Ogilvy Mather have combined with GroupM to form an even bigger Out of Home Business, it is the largest outdoor planning and buying specialist group in India called Kinetic (â€Å"Ogilvy Mather consolidates outdoor business with Kinetic†, 2006). Ogilvy Mather Advertising has also taken upon its shoulders the task of building up the momentum for the much hyped about Indian Premier League (IPL) with a series of Ads (â€Å"The big branding game plays out on IPL pitches†, 2008). Since it appears that the company is still growing it should 1) focus on consolidation and opening of new branches there by trying to stay at the top position by reducing competition. ) Now that OM India has gained a foreign market it should try to increase the number of foreign clients and expand its markets overseas as well. This will increase its international exposure. 3) In the case of OM the city Bangalore in India has become the global hub for Lenovo, similarly the company should try and acquire big brands as clients and make the country the global hub for that particular brand. Since outsourcing has become the buzz word it could also open a branch that does creative work and designing for international companies there by acquiring more foreign clients. With increasing production and setting up of new companies in the economy there is always a market for brand promotion, advertising and marketing hence OM have a promising future, however it will continuously have to reinvent itself to suit customer needs and combat competition. 12. REFERENCES 1. Business Standards, (2008), 3 ‘i’s’ for 2008, (2008) Retrieved on May 7, 2008 from business-standard. com/common/news_article. php? leftnm=outlookbKeyFlag=BOautono=309286 2. Eocnomic Times, (2006), Ad-lib: On the Campaign Trail, (2006) Retrieved on April 5, 2008 from http://www1. economictimes. indiatimes. om/Opinion/Todays_Features/The_Learning_Curve/Ad-lib_On_the_campaign_trail/articleshow/msid-1863434,curpg-1. cms 3. Economy Watch, Telecom Firms and Budget 2008-09, Retrieved on May 28, 2008 from economywatch. com/budget/india-budget-2008/telecom-firms. html 4. Edgar-online, Weekly Performance of INR versus USD, Retrieved on May 24, 2008 from http://content. edgar-onl ine. com/edgar_conv_img/2008/04/07/0000950123-08-003899_Y45074PY4507453. GIF 5. IndiaTelivision, (2007), Budget 2007-08, (2007) Retrieved on April 2, 2008 from indiantelevision. com/headlines/y2k7/feb/feb306. htm 6. bef, Ogilvy Mather India Ltd. , Retrieved on April 2, 2008 from ibef. org/download/Ogilvy_Mather. pdf 7. IndiaTelevision, Top Indian Advertising Agencies, Retrieved on April 2, 2008 from indiantelevision. com/industryresources/adagencies/top50_adagencies. htm 8. India Business, (2007), India to increase advertising expense by 2010, Assocham, (2007), retrieved on May 26, 2008 from F:DocumentsECONOMICSstats bout economyIndia to increase advertising expenses by 2010 Assocham. mht 9. MagIndia, (2008), Blame it on inflation, ad margins shrink 60%, (2008) Retrieved on May 14, 2008, from F:DocumentsECONOMICSstats bout economyMAGINDIA Blame it on inflation, ad margins shrink 60%. mht 10. Ogilvy Mather India, retrieved on March 28, 2008 from ogilvyindia. com/home/home. asp 11. RediffNews, (2008), Can India cope with economic slowdown? , (2008), Retrieved on May 29, 2008 from F:DocumentsECONOMICSstats bout economyCan India cope with economic slowdown. mht 12. Reserve Bank of India, Macroeconomic and Monetary Development in 2007-08, (2008), retrieved on April 7, 2008 from http://rbi. org. in/scripts/BS_PressReleaseDisplay. aspx? rid=18233 13. The Hindu News, (2008), FICCI blames high interest rates for Industrial slowdown, (2008), retrieved on May 22, 2008 from hindu. com/thehindu/holnus/006200805251231. htm 14. The Independent, (2008), Empire rise again on the news stands of India, (2008) Retrieved on May 27, 2008 from independent. co. uk/news/media/empires-rise-again-on-the-newsstands-of-india-768415. html 15. Schmalensee R, Silk A J, Bojanek R, (1983) The Impact of Scale and Media on Advertising Agency Costs, Journal Of Business pg 453-475, The University Of Chicago Press.

How to Become a Medical Assistant

How to Become a Medical Assistant The healthcare industry. You hear about it all the time- the politics, the technology, the human interest stories. It’s also one of the fastest-growing industries around, as the Baby Boomer population ages and people increasingly focus on their health and wellness. If you’re looking for a career path with strong long-term employment potential, or if you’re looking to change careers, it can be a solid and rewarding choice. One of the best things about the healthcare industry is its variability, and its need for qualified people at all levels- from assistants to nurses to technologists to physicians. So whether you already know what you want to do, or you think you want to find a way into the field but don’t know how yet, becoming a medical assistant might be the right first step. It’s a hot career in a hot field- but is it for you? What Does a Medical Assistant Do?Medical assistants are administrative and clinical professionals who work in healthcare settings (think hospitals, doctors’ offices, labs, or clinics). They provide support for physicians, nurses, and other members of the medical staff. The medical assistant may help with all aspects of life in the medical office (including assisting with patients), or they might be more administratively focused. It can be a flexible role, depending on your skills and the job description. Their tasks may include:Answering telephones and greeting patientsUpdating and filing charts and medical recordsCoding and handling insurance informationScheduling appointmentsTaking patient medical historiesTaking patient vital signsEducating patients on procedures and follow-up careAssisting physicians during examsCollecting and preparing laboratory samples and specimensPreparing medication under the instruction of a doctorDrawing blood and giving injectionsConfirming prescription information (such as refills)Acting as a point of contact for patientsPerforming basic tests and lab proceduresA s you can see, medical assistants are multitalented members of the team, supporting patient care in many different ways.What Skills Do Medical Assistants Have?Because medical assistants are such versatile professionals, they need to have versatile skill sets as well.Tech skills: Medical facilities are increasingly going high-tech, so the medical assistant will need to be well-versed in a number of different areas, like digital records management and billing software. Being up on the current trends in health apps and systems is a huge plus.Medical assistants should also be fairly tech-savvy when it comes to regular administrative apps as well, like Microsoft Office or similar products.Customer service/patient care skills: Being a medical assistant may include working with all different kinds of people (including colleagues, patients, and families), so patience, a positive attitude, and a strong bedside manner will go a long way to help you in your job.Communication skills: Stakes are high in healthcare- someone’s life and well-being could very well be on the line, so communicating information clearly and accurately is essential.Organization skills: Life in a medical office can get very busy and hectic, so it’s important to be able to juggle responsibilities and information effectively, without making mistakes or causing confusion.What Education Do Medical Assistants Need?To start, medical assistants typically have at least a high school diploma. Some medical assistant jobs provide on-the-job training. However, most aspiring medical assistants get either a certificate in Medical Assisting or an associate’s degree in Medical Assisting, to gain a background in the necessary science and clinical skills that the job requires.There is no absolute requirement that medical assistants be certified, but some states and many jobs require certification by the American Association of Medical Assistants (AAMA). Medical assistants can become certified by completing an accredited Medical Assistant program and passing the Certified Medical Assistant Exam offered by the AAMA.How Much Do Medical Assistants Get Paid?According to the U.S. Bureau of Labor Statistics, medical assistants make a median salary of $31,540 per year, or $15.17 per hour, depending on location and experience. This can vary according to experience and location, as well as areas of specialty and expertise. (for example, administrative vs. clinical).What’s the Outlook for Medical Assistants?The outlook for the medical assistant field is bright indeed- demand for these medical professionals is not likely to slow down anytime soon. Per the U.S. Bureau of Labor Statistics, the field is expected to grow by 23% by 2024, much faster than average.If you know you want to work in the healthcare arena, medical assisting can be a great way to break into a medical career. Good luck!Interested? APPLY HERE

Physical therapy evidence based practice articles Research Paper

Physical therapy evidence based practice articles - Research Paper Example Moreover, the patients were expected to have no pre-existing conditions limiting mobility or contra-indications or balance to TENS. Furthermore, the participants were selected from local community stroke factions and volunteers from the research groups database. Additionally, the participants were expected to be able to give an explicit consent and travel to the study facilities for the necessary testing. The intervention involved a single session of "active TENS" given through a "sock electrode" (frequency between 70-30Hz over a 5s cycle) as well as a course of control treatment (participants wearing the sock electrode lacking stimulation), lasting about two hours in total. There was blinding where all the patients acted as their own control while the randomization followed the order in which the control or TENS was issued thus all participants receiving both stimulation and control conditions. The outcomes reported were obtained from plantar flexor and dorsiflexor strength and proprioception employing an Isokinetic Dynamometer, balance, gait speed and falls risk. The analysis was an exploratory trial to determine the effects of "activeTENS." The study provided initial evidence of the possibility of "activeTENS" to benefit physical function following stroke that merits further second phase trials to improve the intervention. All the patients tolerated "activeTENS" and most of the parameters, advanced throughout stimulation with activeTENS; gait speed (p = 0.002), balance (p = 0.009), proprioception of plantar flexion (p = 0.029) and plantar flexor strength (p = 0.008), except dorsiflexion proprioception (p = 0.078) and dorsiflexor strength (p = 0.194). There was no threat to validity or reliability as the only complaint of leg pain after treatment was resolved the following day. Moreover, the concerns that "activeTENS" could have